Sportingbet lays its cards in new markets

Gambling group ready to invest in European gambling markets in bid to offset forced loss of US business

Sportingbet, the online gaming operator, has said that it will experiment with new markets, in a bid to offset the forced sale for a single dollar of its US business.

The gaming group, which owns Paradise Poker and Sportingodds.com, said it would consider “embryonic business development” in new geographies but gave warning that the success of these ventures could not be guaranteed. “Some will work and some will fail,” the group said in its statement of full-year results.

Sportingbet intends to invest in countries where it is currently underrepresented and has recently acquired a Turkish marketing partner and invested further in Italy, to fulfill this strategy.

It also said that it would consider targeted acquisitions where these were “commercially logical and value enhancing”.

The Unlawful