When you look at some of the things that are helping us through these tough times, you may wonder whether we’ve all taken postmodernism a little too far. While we can’t manage to buy houses, cars or swanky holidays, sales of Mamma Mia! DVDs and lipstick have soared. There’s another frivolous item guiding us to the end of the tunnel: the cupcake. These are no ordinary cupcakes, mind you. Artisanal, art-directed cakes-for-one at up to £10 a pop are selling like Chlo? handbags did in 2001.
Though stupidly expensive, they are a little luxury that we can still afford. Most cost a few pounds each, though some are far more. There are blogs devoted to them,T-shirts singing their praises and, in certain circles, their names