Our winner: the Hoxton, Holborn, London WC1 — NEW OPENING
The vibe in the always-busy lobby is as hip as anywhere in Shoreditch, but this 174-room hotel feels more inclusive than its counterpart across town. Rooms are classed from “Shoebox” to “Roomy”, cleverly arranged to maximise thespace, while the art — which has been curated by a student from Central Saint Martins — and the sassy Mad Men stylingmake them feel far more luxurious than their price would suggest. Locals love the Brooklyn diner-style restaurant and the branch of the trendy Chicken Shopin the basement. The hotel doesn’t stop at free wi-fi: it throws in Pilates and arts events run by local entrepreneurs.
Doubles from £69, B&B, thehoxton.com
Tommy Jacks, Cornwall
“A cheap hotel in