According to Scott Galloway, co-host of the Code technology conference, there were two big themes at the event. The first was “Tik” and the second was “Tok”.
Despite the line-up in Beverly Hills this month reading like a who’s who of the American technology world — including Tim Cook, the Apple boss, Evan Spiegel, of Snap, Sundar Pichai, head of the Google-owning Alphabet, and Bob Iger, the former Disney boss — TikTok dominated discussions.
The Chinese-owned app is fighting a battle on two fronts: against its competitors on one and against the suspicions of western governments on the other. Both are unhappy with its runaway popularity.
According to Enders Analysis, the media consultancy, TikTok has a billion users outside China, a number that continues to
