Collagen creams, detox teas and vitamin shots may be among the latest wellness trends gaining traction on social media but the products are mostly an expensive waste of money, according to Which?
The consumer group examined the ingredients, price and health claims made by six different categories of product or supplement and asked experts for a verdict on their effectiveness.
It concluded that in many cases the evidence was not robust enough to justify the price — or that consumers could get the same benefits elsewhere, for less.
Social media marketing has boosted the wellness industry in recent years and the average Briton spends £487 a year on fitness, cosmetics and nutrition products, according to GlobalData, the research firm.
However, the Which? study said that
