What a U-turn! Volvo saves estates from the scrapheap

Stopping sales of the cult classic in Britain was always going to be a risky manoeuvre. Outcry from customers has made the Swedish company see sense
A silver Volvo from 1989 still going strong today became a cause célèbre in The Sunday Times
A silver Volvo from 1989 still going strong today became a cause célèbre in The Sunday Times

Speed is not a word commonly associated with Volvo, a carmaker that has for decades been synonymous with Swedish practicality and suburban serenity. But unlike its stereotypical customers, the manufacturer performed a surprisingly quick U-turn last week when it announced that its beloved estate models would return to UK showrooms less than 12 months after they were axed.

In a victory for families, caravanners and dogwalkers — and a fair few Sunday Times readers — Volvo confirmed last week that its V60 and V90 models would be reintroduced following a “resurgence in demand” for its “estate products in recent months”.

The company said it was “blown away” by the outpouring of love for its signature vehicles following the announcement in August that they would no