Conscious Advertising Network

Conscious Advertising Network urged brands to prioritise child safety online at MAD//FEST LONDON yesterday! To mark the launch of our Children’s Rights and Wellbeing manifesto, CAN co-founder Jake Dubbins, along with special guests Andy Burrows (Molly Rose Foundation), Catherine Russell (Vodafone), Alvin Hussey (SuperAwesome), and Victoria Ryan (the LEGO Group at Initiative) candidly discussed how advertisers can create a safer internet for the next generation - as tech self-regulations is failing. Andy: “We need safety by design. We are talking about preventable harm. We need to get to a point where safety is baked in by design; where it’s not an afterthought.” Catherine: “Kids are using smartphones more and more, and that means a company like Vodafone needs to step up. That was the reason behind the [‘Rise of the aggro-rithm’] campaign, we need to take action and take responsibility.” Watch it here: https://lnkd.in/emXFXb76 Victoria: “Taking things away does not work. Certain skill sets around technology are going to be required. There’s content online, and children are not able to identify a deep fake, for example. And we need to get parents and teachers to understand that.” Alvin: “We can drive engagement without collecting personal data. You can measure engagement whilst still being safe and compliant.” Jake: “Brands underestimate their power. Tech platforms do not like the money being in the room. So it’s vital we join forces. Take this personally. These are our children, our families, our communities.” Want to know more about CAN’s manifestos and free membership? Contact hello@consciousadnetwork.org #madfest24 #OnlineSafety #ChildrensRights #ChildrensWellbeing #ConsciousAdvertising

Election Day is here in the UK with polling stations set to open from 7am! Creativebrief recently asked CAN co-founder Harriet Kingaby 'How can brands tackle disinformation in the year of democracy?' Harriet explored election-related disinformation issues, the responsibilities of advertisers and media buyers, and the challenges posed by AI and MFA sites in #BITE piece below 👇🏽 #ConsciousAdvertising #Disinformation #YearOfDemocracy

#CANatCannes unpacked: A week of collaboration, conversation and CTA at Cannes Lions 2024 Excited to share our recent journey at Cannes Lions 2024! Our team on the ground included CAN co-founder Jake Dubbins, CAN's advisory group co-chairs Tina Fegent (FCIPS) & Dino Myers-Lamptey, and CAN's Membership & Engagement Account Director ✨Nafissa Norris (née Jeetoo) - with HUGE thanks to our pro-bono PR partners Propeller Group. #CANatCannes brought together collaboration, thought-provoking conversations, and strategic alliances. We embraced the festival's rich sessions, ignited new partnerships, and elevated Conscious Advertising Network's profile through impactful panels and candid discussions. From tackling AI's dual-edged sword to addressing climate misinformation, our presence was marked by significant dialogues and innovative ideas. As we reflect on this transformative week, we're more committed than ever to conscious advertising and industry change. Looking forward to future collaborations and continuing our mission for ethical advertising. Until next year, Cannes! Interested in being a CAN member? Contact hello@consciousadnetwork.org #TogetherWeCAN #ConsciousAdvertising #EthicalAdvertising #CANatCannes

Very much looking forward to this discussion at MAD//FEST LONDON tomorrow morning as the Conscious Advertising Network prepares to relaunch our Children’s Rights and Well-being manifesto. I’ll be speaking with Andy Burrows from the Molly Rose Foundation, Victoria Ryan from Initiative, speaking on behalf of the LEGO Group, Catherine Russell from Vodafone and Alvin Hussey from SuperAwesome. We’ll be talking about safety by design, privacy, the role of advertisers and even whether children should have access to smartphones and social media. Join us tomorrow morning at 11.15! ✨Nafissa Norris (née Jeetoo) Yeo Joung Suh Harriet Kingaby Alex Murray Marsha Jackson

With thanks to Carol Mason at AdForum for asking me for a few thoughts on my first Cannes experience, and what it meant representing Conscious Advertising Network there as well. https://lnkd.in/eUYzQdsz

Hot on the heels of #Cannes... Conscious Advertising Network were a huge part of so many brand safety conversations out there; including a roundtable which UKSAFC was a part of, and they now have more news to announce! The United Nations has launched Global Principles for Information Integrity, and C.A.N has been a key part of the consultation process with the UN Information Integrity team and 192 others. These principles benefit both society and advertisers, calling for greater transparency. Full principles can be found here: https://lnkd.in/gMxuhj_B Efforts by GARM, ISBA on the Programmatic Supply Chain and Origin, and the ANA Programmatic Supply Chain report have also been important in getting this over the line. We will always support actions that help curb the spread of misinformation on top of our key coalition directive to stop ad fraud. Together we are stronger, and our support of C.A.N shows this. The United Nations is also urging big tech to roll back programmatic ads to help curb misinformation. #UKSAFC #Adfraud #Misinformation #Action #GARM #ISBA #ANA #CAN #UnitedNations #coalition

Marketing Week article by Jerry Daykin & Gerry D'Angelo urging CMOs to rethink use of cookies and hyper-targeting! 🍪 Many fear questioning data practices, but strategic decisions should consider marketing effectiveness and consumer privacy, protected by international regulations like GDPR and CCPA. Originally, cookies were meant to enhance user experience, not enable pervasive tracking. Hyper-personalisation often costs more than it benefits. ANA research shows only 36 cents of every programmatic dollar effectively reaches consumers. Marketers should challenge these practices and seek balanced data strategies that respect privacy and make marketing sense. 🔗Read article in full: https://lnkd.in/eqZVtiCm 🔗 Check out CAN’s #InformedConsent manifesto: https://lnkd.in/e-5wK-H6 #ConsciousAdvertising #Cookies #HyperPersonalisation #Marketing #GDPR

Excited for this session at MAD//FEST LONDON with the Conscious Advertising Network team on Thurs 4th July (yes, it's also election day...) 📣 Calling ALL Conscious Advertisers! Want to learn 5 immediate actions and 5 future steps to improve the web for the next generation??? Join us at the Creator Economy stage at 11:15am for a downloadable 10-step guide following a compelling panel discussion with Jake Dubbins (co-founder of CAN), Andy Burrows (Molly Rose Foundation), Catherine Russell (Vodafone), Victoria Ryan (the LEGO Group at Initiative) and Alvin Hussey (SuperAwesome). Following our poignantly powerful briefing session today, I can guarantee it's not to be missed!! If you want to meet up, please send me a DM! Would be great to connect. #madfest24 #OnlineSafety #ConsciousAdvertising #TogetherWeCan

absolutely delighted to be part of this panel talking about incredibly important elements of the brave new world we live in and how we safeguard future generations! Alvin Hussey, Andy Burrows, Catherine Russell, @yeo joung and Jake Dubbins, can't wait! and ✨Nafissa Norris (née Jeetoo) thank you for bringing us all together! #consciousadnetwork #madfest24

Happy Friday! Exciting news - I'll be at MAD//FEST for the first time next Thursday, July 4th, at 11.15 am. I'll be part of a panel discussing "Everyone’s Web: Detangling the Internet for the Next Generation in Ten Steps" hosted by the Conscious Advertising Network (CAN). The panel will be moderated by CAN Co-Founder Jake Dubbins and feature Victoria Ryan (the LEGO Group at Initiative), Andy Burrows (Molly Rose Foundation) and Catherine Russell (Vodafone). We'll explore how agencies and brands can be more conscious online and share practical solutions for immediate implementation in your strategy. I'm thrilled to be part of such an important dialogue. If you're attending, let me know - I'd love to hear your thoughts. Save the date and join us on the Creator Economy Stage at MAD/Fest. For more information and tickets, click here: https://lnkd.in/drfx5a5D 📅 Thu 4th July 🕦 11.15-12 pm 📍 Creator Economy Stage, Mad//Fest (The Truman Brewery, 91 Brick Lane). #MadFest2024 #MADfest24 #conscientiousadnetwork