Propeller Group

Last Friday, our team celebrated our annual summer party with a fantastic ‘Battle of the Bands’ contest courtesy of WeJam, followed by some fun at the batting cages and karaoke at Sixes Social Cricket ! Propellerites formed bands, chose their names and instruments and practised their songs before performing for the Propeller crowd. A special shoutout to ‘Kieran’s Angels’ for winning the people’s vote for best act with their rendition of ‘Don’t Look Back in Anger’. The performance was spellbinding, thanks in no small part to the excellent musicians: Josh Naylor-Higgs on drums, Katie F. on bass, Jon Brown on electric guitar, Hilary Gray, Edward Foster and William Jefferies on keyboards - and of course, Kieran Kent on vocals! A huge thank you to the amazing Alysha Alibhai and Mia Pridie for organising such a creative and memorable social event, as always! Check out some highlights below. #BattleoftheBands #SummerParty #WorkSocial

Yesterday at MAD//FEST LONDON our very own Associate Director Jocelyn Wright Medhurst hosted a conversation with Helen O'Donnell, Head of Development at BBC Studios, on the secret of making family content that both entertains children and resonates with adults. The talk was the last to take place on the day at The Female Leaders' Club, which Propeller Group is proudly partnered with. The pair discussed the award-winning phenomenon that is Bluey and how it's taken the world by storm with its realistic and humorous depictions of normal family life, exploring how BBC Studios is working with content creators to extend its reach. The panel found that, from David Attenborough to Munya Chawawa, the real skill is understanding how to use people with influence appropriately and effectively to unlock even deeper engagement with audiences. #MADFest #FemaleLeadersClub #ContentCreation #AudienceEngagement #InfluencerMarketing

MAD//Fest 2024: Day One Recap! What an exhilarating start to MAD//FEST LONDON 2024. Our team immersed themselves in a whirlwind of sessions and panels, including captivating discussions led by our clients at GroupM, Total Media and Behave. 🎮 Some of our team members unleashed their competitive spirit when a PlayStation was brought out for those in attendance at The Den. 🏆 The Alliance of Independent Agencies Awards took place in the evening, with Propeller Group nominated for the Best Use of PR. Whilst the trophy eluded us, being shortlisted for our work with Behave was a proud moment. 🎧 The afterparty was a crescendo of energy. Our Chief Growth Officer, Jody Osman, spun tunes like the seasoned DJ he is. Some up-and-coming Propeller DJs also took their turn on the decks, proving our versatility knows no bounds. If you’re here on day two of MAD//Fest, let’s connect! Reach out for a catch-up and don’t miss our panel featuring BBC Studios at 15:45. #MADFEST2024 #MarketingConference #Event #Panel

Welcome to our monthly round-up for marketing, media, and tech professionals. Here’s a quick look at what happened in June: ✔️Cannes Highlights: Insights on people, sustainability, and the UK’s impact on global advertising. ✔️ Empower Café First Year: Highlights included sessions on UK Advertising with insights from Mary Earps, a panel celebrating LGBTQAI+ Trailblazers moderated by Anthony Leeds, a powerful session on female leadership by BBC Studios, and a Trailblazing Leadership Panel chaired by Rose Bentley. ✔️ Pride Month Bake Sale: Delicious treats raising money for Not A Phase charity. ✔️ LinkedIn Masterclass: Tips from Sopna Nair and Jody Osman on how to win on LinkedIn. ✔️ Loyola University Visit: We welcomed students from Loyola University New Orleans for an inside look at the day-to-day operations of a communications agency. Read more below. #PropellerGroup #Roundup #PR #Content #BusinessDevelopment #Marketing #Media

Did you know that less than 3% of music producers are female? That means 97% of the music we listen to in campaigns is produced by men. Propeller Group is proud to be partnering with the Female Leaders' Club at MAD//FEST and a panel not to be missed is taking place Thursday 4th July at 12.10pm, hosted by the incredible Becky Wixon from Songtradr as part of its Balance the Mix initiative - aiming to reshape the landscape of diversity in the music industry. In this session titled Balance the Mix: Why Better Female Representation in Music is Crucial for Authentic Storytelling, Becky will be leading a discussion on ‘who makes the work, shapes the work’ - why it’s important to have diverse voices included at all stages of creative production, not just in front of the camera. In the wake of parliament’s ground-breaking report ‘Misogyny in Music’ earlier this year, the discussion will lean into how we move beyond the ‘boys club’ music industry to a more equitable one. We are excited to announce that Becky will be joined by ilā Kamalagharan, co-founder and creative director of Maison Mercury Jones the UK’s first (and only) trans+ queer POC led music branding agency which collaborates exclusively with artists and composers from underrepresented backgrounds to create meaningful and inclusive music partnerships. They will be joined by Eve Horne, a singer songwriter and producer with over 20 years' experience in the industry, sitting on the board of the The Music Producers Guild and on The Ivors Academy as well as being the founder of We Are The Unheard, which strives for equality in the music industry, focused on developing women, women of colour, and gender minorities in production and songwriting. We hope to see you at this important session and do look out for the Propeller team who will be at MAD//FEST throughout the week. #madfest2024 #marketing #media

MAD//FEST is back - bigger and better this year - and Propeller Group is proud to be a partner of its Female Leaders' Club line up. Jocelyn Wright Medhurst, Associate Director at Propeller Group, will be hosting a fascinating fireside chat on Wednesday 3rd July at 3.45pm with Jasmine Dawson, Senior Vice President of Digital at BBC Studios, which will explore: 'What can Bluey teach us about creating content that resonates with multiple generations?' For those who have been hiding under a rock, Bluey is the multi-award winning and cult children’s show that is beloved by both children and parents across the world. The discussion will focus on how creating meaningful content can reach audiences of different generations, and what brands can learn about creating truly impactful content that feels authentic and relatable. We hope to see you at this session and do look out for the Propeller team who will be at MAD//FEST throughout the week. #madfest2024 #marketing #media #femaleleadersclub

‘Meet The Team’ returns for another edition, and this time the spotlight is on one of our PR Account Managers - Katie F.! Katie joined the team back in November ‘23, and it didn’t take her long to start making waves. Whilst she spends the majority of her time finding relevant thought leadership angles for her technology clients, it’s fair to say that there’s a lot more to her than meets the eye… Want to find out a bit more about Katie, including her surprising taste in films? Check out the graphic below! #MeetTheTeam

To celebrate Pride Month, today at our Creo offices we are hosting a Pride month bake sale 🌈 🍰   With some talented amateur bakers in our team, there's an array of delicious sweet treats to choose from - with some of our favourites being lemon drizzle cake, Nutella brownies and salted chocolate chunk shortbread! All money raised will be going to Not A Phase, a UK based charity that is working towards a brighter future for the trans+ community. To donate, please follow this link: https://lnkd.in/g96gtRmB #PrideMonth #Pride #Diversity #Inclusivity

✏ Five Communication Insights from Collision Conf 2024 This week, I attended Collision Conf in Toronto. I’d like to share five key insights about communications from the event. 1. We need to learn more about algorithms and how to use social media correctly. Social media suggests content we might be interested in, which is helpful. In Frank McCourt's session on Tuesday, he discussed his intention to buy and transform TikTok. Regardless of TikTok's fate, McCourt highlighted how algorithms can keep us apart. While not inherently bad, we should look beyond algorithms and reflect on the content we get. 2. Having digital librarians might be a good idea. On Tuesday, during “The big picture: What will AI do to society?”, panelist Joan Donovan made an interesting point. With so much online information coming from countless sources, it's hard to know when we're receiving disinformation. Just like how librarians can help us distinguish between different content categories, having something similar in the digital world might be a good idea. 3. An important insight from “Would you still love me if I was a chatbot?” was how deeply we humans want meaningful communication. Panelist Bryony Cole highlighted that in the coming years, relationships with AI will become increasingly normal. I’m not here to examine the philosophical implications of that, but it shows our growing need for connection. Perhaps there's something here for all of us to consider: What can both individuals and organizations learn from it? 4. We have more influence than we might realize. At the session “Legacy vs challenger: Finding your place on the branding spectrum,” panelist Sandy Ono explained that challenger brands set the pace, a concept applicable to the current AI adoption. Similarly, in the session “How to prepare for AI taking your job,” speaker Quinn Slack said we can have a say on how AI will adapt, and make it work for us. Even if we’re not computer scientists, we can still learn how to use AI to our advantage. 5. The sooner we learn how to effectively use AI, the better. During the “Cutting through the hype of AI in journalism,” editor Harry McCracken shared a quote he heard somewhere, something like: You are not going to be replaced by AI, but you’re probably being replaced by someone who uses AI better than you do. As he explained, this doesn’t mean having AI generate stories. What’s key here is knowing which tools can help us do our jobs — human jobs — more efficiently. Wrapping up with something computer scientist Geoffrey Hinton said on Wednesday: The way we understand AI is like what a physicist knows about a leaf falling from a tree. They know the factors influencing its movement, but it’s hard to know exactly where it will touch the ground. Great analogy. Right now, this leaf is being pushed by different forces — technology, the market, governments. It's just a guess as to how it will look in the next few years. -- Hat tip: Daniel Schloss and Mary Cirincione. 

With Cannes now firmly in the rearview mirror, we thought we’d take a moment to share our team’s key takeaways from one of the most talked-about events on the advertising calendar. 🔹 The True Essence of Cannes: Cannes is about more than the prestigious Lions awards. It's about the people, the conversations, and the serendipitous encounters that make the festival truly special. 🔹 Sustainability Focus: While sustainability discussions are less prominent this year, it's crucial for long-term growth. Shout out to those like the Conscious Advertising Network and Good-Loop for keeping it on the agenda. 🔹 UK's Global Impact: The UK continues to play a central role in international advertising, with record exports and strong representation, thanks to an excellent program by UKAEG. 🔹 Empower Café: The Empower Café highlighted the strength and vulnerability of women leaders, providing a supportive space to network and share stories, helping to tackle Imposter Syndrome head-on. The Café offered a vital hub for networking and respite, with inspirational stories shared throughout the week. Be sure to read our blog with the full takeaways from our team on the ground here: https://lnkd.in/gaS4yrTb #CannesHighlights #CannesLions2024 #CreativityUnleashed #IndustryInsights