SuperAwesome

Activating in live environments is an essential way to reach Gen A and Gen Z audiences 📣 We recently worked with our friends at the LEGO Group to create a live-streamed Influencer campaign to attract a diverse audience to the new LEGO Fortnite Game. Our Creators team brought on board Kreekcraft, a family-friendly YouTube creator with more than 9.6m subscribers, and NickEh30, one of the most active Fortnite streamers with over 7.6m subscribers 🎮 Together, they delivered a 2-hour live stream and achieved some incredible results: 👀 7.7k concurrent viewers  🗣️ 64.5k live stream chat interactions ▶️ 300k streams over three days In this article, our Senior Creative Producer in the SuperAwesome Gaming and Creators team, Julia Clarke, breaks down three best practices for brands that are looking to activate in live environments ⬇️ https://lnkd.in/eD-ieaD2 #SuperAwesome

Why YouTube Shorts should be a part of your Gen Z and Gen Alpha influencer marketing strategy: 📱 1 in 2 young people in the US prefer short-form content vs long-form 🩳 56% of youth audiences watch their favorite creators via YouTube Shorts 👀 71% of kids who watch YouTube also watch YouTube Shorts Shorts are one of the most effective ways to reach youth audiences with some of the biggest creators out there (without breaking the bank 💸). Here’s a great example of an AR short we worked on recently featuring a fully animated movie star! https://lnkd.in/eGEkeadT #SuperAwesome

📣 Calling all MAD//FEST attendees 📣 At 11.15 am today, our Senior Business Development Manager, Alvin Hussey will be taking to the Crecon Stage to join the Conscious Advertising Network’s panel -  ‘𝘌𝘷𝘦𝘳𝘺𝘰𝘯𝘦'𝘴 𝘞𝘦𝘣: 𝘋𝘦𝘵𝘢𝘯𝘨𝘭𝘪𝘯𝘨 𝘛𝘩𝘦 𝘐𝘯𝘵𝘦𝘳𝘯𝘦𝘵 𝘍𝘰𝘳 𝘛𝘩𝘦 𝘕𝘦𝘹𝘵 𝘎𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘰𝘯 𝘐𝘯 𝘛𝘦𝘯 𝘚𝘵𝘦𝘱𝘴’ 🕸️ He’ll be discussing practical ways that agencies and brands can engage Gen Z and Gen Alpha audiences in a way that is meaningful, authentic, and safe🛡️ Jake Dubbins (CAN) will moderate the panel, which will also include guests Andy Burrows (Molly Rose Foundation), Catherine Russell (Vodafone), and Victoria Ryan (LEGO at Initiative). See you there! 🤝

𝐎𝐮𝐫 𝐌𝐢𝐬𝐬𝐢𝐨𝐧: 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐬𝐚𝐟𝐞𝐫 𝐢𝐧𝐭𝐞𝐫𝐧𝐞𝐭 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 🛡️ Recently, our Global Head of Policy and Regulatory Affairs (and former Children’s Advertising Review Unit (CARU) lawyer) Katie Goldstein, sat down with The Making of a Marketer podcast to discuss how to engage Gen Z and Gen Alpha audiences in a way that’s both authentic and compliant. Ultimately the best youth marketing strategies are those that combine efficiency, strong performance, and a commitment to safety. At SuperAwesome we lead the way with: ⚖️ Legal, policy, and child safeguarding experts in our leadership team ↔️ End-to-end compliance processes  ⚙️ Proprietary technology and tools 🧑🎓 Training programs designed specifically for the digital youth marketing ecosystem If you’d like to discover more about how we’re building a safer internet for the next generation get in touch ⬇️ https://lnkd.in/eDqkJD9B #SuperAwesome

We're teeing off in style today! 🏌♀️ ⛳ Our recent Fortnite Fan Experience for Ally and the United States Golf Association (USGA) has been featured by AdExchanger! The '𝐓𝐞𝐞 𝐓𝐢𝐦𝐞 𝐒𝐩𝐞𝐞𝐝𝐫𝐮𝐧' is the latest gaming experience brought to life by SuperAwesome in collaboration with Ally. The game celebrates Ally's recent partnership with the USGA and challenges players to complete the course in the fastest time possible as they navigate speed boost, giant yetis and traverse changing weather conditions ❄ Our President and CSO, Nicholas Walters, spoke to Anthony Vargas at AdExchanger alongside Beth Woodruff, Senior Director of Brand Strategy, Integrations, Gaming and Innovation at Ally, to discuss the innovative strategy behind the activation and unpack how gaming is becoming an increasingly important way for brands to meet their audience where they are. Check out the article below, and if you'd like to learn more about creating impactful activations in-game, get in touch! 👇 https://lnkd.in/e3NNsiYX #SuperAwesome #Ally #USGA #Fortnite

Susanah Zeffiro Beaumont, Head of Growth at SuperAwesome shares thoughts on #UGC, the value exchange in #virtual environments, and more at #IABPlayFronts 2024. Check out all interviews here: https://okt.to/KqHAJc

We're looking forward to seeing Alvin Hussey, our Senior Business Development Manager, on stage at MAD//FEST next week! 🎤 Alvin will participate in a session titled '𝘌𝘷𝘦𝘳𝘺𝘰𝘯𝘦'𝘴 𝘞𝘦𝘣: 𝘋𝘦𝘵𝘢𝘯𝘨𝘭𝘪𝘯𝘨 𝘛𝘩𝘦 𝘐𝘯𝘵𝘦𝘳𝘯𝘦𝘵 𝘍𝘰𝘳 𝘛𝘩𝘦 𝘕𝘦𝘹𝘵 𝘎𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘰𝘯 𝘐𝘯 𝘛𝘦𝘯 𝘚𝘵𝘦𝘱𝘴' 🕸 The Conscious Advertising Network will host the panel which features Jake Dubbins (CAN), Andy Burrows (Molly Rose Foundation), Victoria Ryan (LEGO at Initiative), and Catherine Russell (Vodafone). 📅 Thu 4th July 🕦 11.15-12 pm 📍 Creator Economy Stage, Mad//Fest Discover more about the session below and drop us a message if you'd like to connect with the team at the event ✉ https://lnkd.in/drfx5a5D #SuperAwesome #MadFest2024

“𝘎𝘢𝘮𝘪𝘯𝘨 𝘪𝘴 𝘢 𝘴𝘱𝘢𝘤𝘦 𝘸𝘩𝘪𝘤𝘩 𝘪𝘴 𝘩𝘪𝘨𝘩𝘭𝘺 𝘧𝘭𝘶𝘪𝘥 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘢𝘺 𝘺𝘰𝘶 𝘴𝘩𝘰𝘸 𝘶𝘱, 𝘢𝘯𝘥 𝘢𝘭𝘴𝘰 𝘸𝘩𝘦𝘳𝘦 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘥𝘰 𝘴𝘰 𝘢𝘯𝘰𝘯𝘺𝘮𝘰𝘶𝘴𝘭𝘺 - 𝘵𝘩𝘢𝘵 𝘶𝘯𝘭𝘰𝘤𝘬𝘴 𝘣𝘦𝘩𝘢𝘷𝘪𝘰𝘳𝘴, 𝘵𝘩𝘢𝘵 𝘢𝘳𝘦 𝘳𝘦𝘢𝘭𝘭𝘺 𝘲𝘶𝘪𝘵𝘦 𝘯𝘰𝘷𝘦𝘭. 𝘖𝘯𝘦 𝘰𝘧 𝘵𝘩𝘰𝘴𝘦 𝘪𝘴 𝘵𝘩𝘢𝘵 𝘺𝘰𝘶 𝘸𝘪𝘭𝘭 𝘥𝘳𝘦𝘴𝘴 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘰𝘤𝘤𝘢𝘴𝘪𝘰𝘯. 𝘚𝘰 𝘪𝘧, 𝘧𝘰𝘳 𝘦𝘹𝘢𝘮𝘱𝘭𝘦, 𝘺𝘰𝘶 𝘢𝘳𝘦 𝘱𝘭𝘢𝘺𝘪𝘯𝘨 𝘢 𝘨𝘢𝘮𝘦 𝘵𝘩𝘢𝘵 𝘳𝘦𝘲𝘶𝘪𝘳𝘦𝘴 𝘺𝘰𝘶 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘢𝘵 𝘢 𝘱𝘪𝘻𝘻𝘢 𝘱𝘭𝘢𝘤𝘦, 𝘺𝘰𝘶 𝘮𝘢𝘺 𝘸𝘦𝘭𝘭 𝘨𝘰 𝘥𝘳𝘦𝘴𝘴𝘦𝘥 𝘢𝘴 𝘢 𝘤𝘩𝘦𝘧.” 🍕🧑🍳 Back in March our President & CSO, Nicholas Walters, took to the stage at the IAB PlayFronts in New York. His session unpacked some of the key trends around branded in-game items and the future of digital self-expression for Gen Z and Gen Alpha audiences. In this clip, Nick takes a look at how avatar customization can be a useful way to understand and measure audience engagement 🎨 🍿Check out the full session here ⬇️ https://lnkd.in/eTQmJAXd #SuperAwesome #IAB #IABPlayFronts2024

We loved seeing Afton Thatcher, our Senior Director of Sales, and Katie Goldstein, our Global Head of Policy and Regulatory Affairs, take the mic to join The Making of a Marketer Podcast this week! 🎙️ They talked about their career journeys to date and what led them to SuperAwesome, best-in-class examples of youth marketing, how to capture Gen Z and Gen Alpha attention, and the expertise required to address these audiences thoughtfully, authentically, and compliantly! Tune in and check out the full episode below ⬇ 🎧 𝐒𝐩𝐨𝐭𝐢𝐟𝐲 | https://lnkd.in/eeTzTcuG 🎧 𝐀𝐩𝐩𝐥𝐞 | https://lnkd.in/e9uk8rJP Thanks to Jess Nickerson and Andy Pondillo for inviting us to contribute! #SuperAwesome

When it comes to engaging Gen Z and Gen Alpha audiences, capturing attention can be difficult. When brands look to interact with their audience through in-game experiences, this can become even more complex 🤯 Successful in-game activations hinge on authenticity, respect for the experience, and, ultimately, creating value for the player. Interest isn’t won by brands that simply show up in the right places - they have to show up in the right way and offer gamers something they actually want! In this article, Nicholas Walters, our President & CSO, shares five key insights that brands looking to leverage avatar customization in-game can learn from ⬇️ https://lnkd.in/eEsuP_vp #SuperAwesome #GenZ #GenAlpha