City Of London, England, United Kingdom
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About
Articles by Arif
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DMC celebrates power of music to educate in 50th anniversary of hip-hop
DMC celebrates power of music to educate in 50th anniversary of hip-hop
By Arif Durrani
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Media Lions 2021 celebrate big ideas that made a social impact
Media Lions 2021 celebrate big ideas that made a social impact
By Arif Durrani
Contributions
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Here's how you can kickstart a thriving video production business.
When starting a production studio you need to know who you’re targeting and what your point of difference is / unique angle will be. I predominantly produce work for a business-minded audience and have been continuously learning about industries and media consumption habits for more than 20 years. Understanding your audience helps shape your tone of voice, production setup and post production requirements.
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Here's how you can cultivate the key qualities of a successful leader in the video production industry.
I've found the more that producers and directors can be involved in the initial strategy discussions / ideation stages the better rounded a production becomes. It can take realistic shape faster and also makes it possible to build out more holistic promotional activity around it. That's not to undermine the vital role strategic specialists have in making productions come to life - because their optimism and creative thinking really is needed to kickstart ambitions. Thinking beyond what's possible is often where the magic lies. Life becomes very dull if you only surround yourself with pragmatists and experienced producers.
Activity
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This week, Reuters hosted some of the world’s biggest publishers and technology companies to discuss the role of generative AI on the future of news…
This week, Reuters hosted some of the world’s biggest publishers and technology companies to discuss the role of generative AI on the future of news…
Liked by Arif Durrani
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This week in San Jose we hosted some of the world’s biggest publishers and technology companies to discuss the role of generative AI on the future of…
This week in San Jose we hosted some of the world’s biggest publishers and technology companies to discuss the role of generative AI on the future of…
Liked by Arif Durrani
Experience & Education
Volunteer Experience
Publications
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Bloomberg Media
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Business Week
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Campaign
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City AM
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Forbes
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Guardian
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Huffington Post
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Marketing
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Media Week
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PR Week
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The Drum
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The Economist
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Times
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Wall Street Journal
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Honors & Awards
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Digiday Awards Europe
Digiday Europe
Bloomberg Media was awarded Best Custom Content at Digiday Europe’s Media Awards 2023 for a timely UBS partnership exploring the Journey to Net Zero - which I devised and created with the EMEA Studios team the previous year.
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Silver Telly Award 2021 - From the Ground Up - Best Educational Documentary
Telly Awards
Global recognition for this dynamic business documentary series I wrote and co-produced, including filming on location in Europe, Asia and North America.
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World Media Award 2020 - My Kazakhstan - Winner International Financial Category
World Media Group
A three-part video series exploring business opportunities for entrepreneurially minded individuals in this Central Asian market most of us know little about. Involved days of filming in Astana and the Steppe.
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Silver Telly Award 2020 - The Business Trip - Best Web Series
Telly Awards
Wrote and produced this three-part documentary about doing business in the Middle East. Involved days of filming and interviewing in Doha, Qatar.
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● Drum Content Awards 2019 - Hyundai Motor Company - Best Automotive
The Drum
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World Media Award 2019 - The Power of Entrepreneurial Thinking - Best Brand & Media Partnership
World Media Group
Wrote and produced this documentary shot in London that explored ‘The Power of Entrepreneurial Thinking’ and positioned Credit Suisse at the heart of the discussion. Our strategy was informed by a global study into entrepreneurial thinking among Ultra and High-Net-Worth individuals.
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Telly Award 2017 – Story of the Lamborghini Family - Branded Content
Telly Awards
Great recognition for our branded content with UBS in which I interviewed the Lamborghini family in their Italian home in Bologna as part of a partnership that explored entrepreneurial families and generational wealth.
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HMG Creative Excellence Award
Haymarket Media Group
Winner of HMG’s Creative Excellence Award for Media Week’s 30th anniversary issue - which I devised and edited - a suitable bookmark to the end of an era.
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AOP Business Publisher of the Year
AOP Digital
Great industry recognition for our daily mix of breaking news, views, data analysis, long-form features and video interviews that had propelled us to become the UK’s leader and one of the biggest advertising, marketing and media hubs in the world.
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TAF Magazine of the Year
TAF
Winner of TAF’s Magazine of the Year for my launch of FIPP’s reimagined industry title Magazine World with John Brown.
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Join now to viewMore activity by Arif
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Candid convo with one of the UK retail media's leading voices...
Candid convo with one of the UK retail media's leading voices...
Liked by Arif Durrani
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Delighted to be on the judging panel for The Drum Awards 2024, awarding the most creative and effective media strategies and campaigns across…
Delighted to be on the judging panel for The Drum Awards 2024, awarding the most creative and effective media strategies and campaigns across…
Liked by Arif Durrani
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Great to continue our Abu Dhabi Powerhouse partnership with Abu Dhabi Department of Economic Development with a series of business articles and…
Great to continue our Abu Dhabi Powerhouse partnership with Abu Dhabi Department of Economic Development with a series of business articles and…
Liked by Arif Durrani
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MBA completed... ... and the weather turned out for it! 😀
MBA completed... ... and the weather turned out for it! 😀
Liked by Arif Durrani
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