Earth Public Information Collaborative

A stunning, elegant & free tool that dives deep into the local stories of global climate events. This new global media and communications coalition, Earth Public Information Collaborative (EPIC), supports large scale direct public engagement in safeguarding the global commons. Global Commons Alliance Mike Fleisch  #dataviz #climatenews #GIS #climate #visualstorytelling https://earthhq.org/

I usually say that Cannes Lions International Festival of Creativity is for network, not for inspiration. But this year I came home inspired. I had the great pleasure of speaking about the Sounds Right initiative (https://lnkd.in/eHkwDi8A) and how we made Nature an official artist alongside Katja Iversen, Cathy Runciman and Adam Cardew hosted by Stan Stalnaker at the beautiful Hub Culture garden. And later, participating in the awe-inspiring round table at the Goals House hosted by Earth Public Information Collaborative about The Most Important Brief (https://lnkd.in/d_q7WmTP).   Both of those sessions were filled with inspirational people who believe in the power of creativity to drive change for the better. Eager to make more brands and companies move from purpose and profit to impact and responsibility. And looking across the winners it seems like we’re not alone in this mission. Not only did a lot of the winners involve a cause. They have also moved from the more gimmicky way of activating against a cause to creating actual long term impact. It is obviously impossible not to mention our own Pink Chip initiative by the amazing Amsterdam crew. But I also love the Sol Cement SightWalks project by Grey Peru. As well as the Mastercard Room for Everyone campaign by McCann Poland. Just to name a few. I do agree with Karen Howe that it is concerning how many cases – especially in the Glass Lions category – are centered on female oppression. Who would have thought that in 2024 we would have such a high need for creative problem solving within this area? But creativity is there. Having an impact. And this year to a higher degree than we have seen in a long time. If awarding creativity really is like smelling your own farts as Mark Ritson said on stage, this year the smell doesn’t really bother me.

One of the highlights of last week's Cannes Lions International Festival of Creativity Awards Ceremony was the speech given by Maria Ressa, recipient of the Lionheart Award, Co-Founder and CEO of Rappler, and Nobel Peace Prize Laureate. In her remarks to a room of some of the best creative minds in the world she said: "Imagine 'facts' as a brand. It’s not doing well because it’s boring. What would the world’s best creatives do to strengthen the brand 'facts'? And then please also add another brand - tackle 'truth.' What would you to do strengthen 'truth'? Because if we can do both, strengthen 'facts' and 'truth' as a brand, then we can restore 'trust,' which every brand in the world needs to grow. That brings along the best of all of us, the best of humanity. To lower our shields, to be vulnerable, to work together, and to build a better world." She was speaking about democracy, but her remarks can just as easily be applied to the climate and our existential struggle to reconcile misinformation, disinformation, and the human capacity for apathy. Our responsibility as advertisers is to create a narrative around facts, truth, and our collective future that is as enticing and liberating as any campaign we've ever created. We have at our disposal one of the most influential, culture-defining machines in marketing and advertising, with a reach that is unparalleled in human history. Let's now make a conscious effort to use it in a way that is towards a better goal than we have used our power up to this point. Earth Public Information Collaborative New Zero World Global Commons Alliance

The climate and nature conversations are hotting up at Cannes Lions International Festival of Creativity. In the three years since we have partnered with the organisers, particularly focusing on how we can support emerging talent through our Young Creatives programme, we have been able to see the momentum building behind the need for a change to business as usual. Through our white paper A New Era in Climate Communications we wanted to build an understanding of what good looks like.when it comes to the creative industries and climate communication. Yesterday, at our Most Important Brief roundtable at the Goals House we were delighted to be joined by more than 40 delegates from across the globe to discuss how we turn insight into impact, through the Earth Public Information Collaborative. Put simply #EPIC is a group of leaders from across creativity, communications and tech working together to solve the nature-climate crisis through culture shift. If you're in town and interested in getting involved, please get in touch or head to https://epicplanet.org/ to find out more. Many thanks to everyone who joined us yesterday to share their time and expertise. Lars Hemming Jorgensen, Rupen Desai, Jillian Gibbs, Edmond Handwerker, Pedro Roura, Jean-Marc Papin, Miriam Plon Sauer, Signe Vest, Topher White, Kelsey Murray, Bill Wescott, Katja Iversen, Fabiana Schaeffer, Will Pearson, Ada Babiuch, Emma Helbo, Andrea Ching, Michelle M., Jonathan Wise, Anne White, Jennifer Willig, Kat Chertkow, Sue Allchurch, Bruce Biegel, Cathy Runciman, Adam Cardew, Emma Winchurch-Beale, Claudia Kirwald, Will Hamnett, Ipsita Bhatia, Michael Kugler, Desta Lakew,, John Ferguson, Fabio Dotti, Giacomo Giacopelli, Catarina Araújo #creativity #climateaction #climatecreative #advertising #marketing #canneslions #EPIC Global Commons Alliance #culture