New Zero World

🦁 Let's make Lions ROAR Heading into last month’s Cannes Lions International Festival of Creativity’ the message was clear - we are not moving far enough, fast enough to meet the targets needed to safeguard our collective future. The talented leaders and teams at Cannes have the expertise and tools needed to help change that and this year, we saw not just growing awareness, but urgency to act. Now we must harness that energy and accelerate that momentum. Read our takeaways from this year’s event and how they are helping to shape our efforts. #Cannes #CannesLions #Lions #Creativity #Advertising #Marketing #ClimateAction #ClimateCommunications

"As we have seen this year, in times of crisis, the world so often tilts toward conflict. Factions form, ideologies clash, and urgency breeds discord. Yet, as this report shows, it is when the walls come down and communities work together towards shared goals that we see all sides prosper. "At New Zero World we recognize that the climate crisis transcends borders, industries, and beliefs. "It demands unity, empathy, and shared responsibility." | Natalia Vega Thank you to all those who have supported our work over the last 12 months - so much has been achieved by this community. We are ambitious and excited about what's to come! #ANewErainClimateCommunications #climatechangecreativechange #collaboration #climateaction #storytelling

Earth Public Information Collaborative

Hear from our founder Natalia Vega on how we can ignite engagement on solving the climate and nature crises - and how you can get involved. Thank you to ACT Responsible for featuring us in this opening day session at last week's Cannes Lions International Festival of Creativity, along with DAGMARA SZULCE at International Advertising Association, Simon Cook, CEO of the Cannes Lions, Candy Flores, Co-founder & CEO of Madalia.World and Caroline de Tauriac, Trade Marketing & Strategic Partnerships Director at Euronews #communications #climatecommunications #climate #climateaction #creative #climatecreative #EPIC #ANewErainClimateCommuications #Canneslions #Canneslions24

We are delighted to announce that our founder Natalia Vega has won the ACT Responsible 2024 Champion Prize at Cannes Lions International Festival of Creativity in recognition of her efforts to use creativity to shape a world where everyone is inspired to be a part of the climate solution, knows what they can do and has the opportunity to do it. #climate #nature #sustainability #climatecommunications #creativity #climateaction #CannesLions #Lions24

Thanks for having us Goals House - an incredible space to match some incredible conversations and connections. #climateaction #climatecommunications #aNewErainClimateCommunications #EPIC #MostImportantBrief Earth Public Information Collaborative Natalia Vega Bella Lack Christopher Moscardi Tim Kelly

The climate and nature conversations are hotting up at Cannes Lions International Festival of Creativity. In the three years since we have partnered with the organisers, particularly focusing on how we can support emerging talent through our Young Creatives programme, we have been able to see the momentum building behind the need for a change to business as usual. Through our white paper A New Era in Climate Communications we wanted to build an understanding of what good looks like.when it comes to the creative industries and climate communication. Yesterday, at our Most Important Brief roundtable at the Goals House we were delighted to be joined by more than 40 delegates from across the globe to discuss how we turn insight into impact, through the Earth Public Information Collaborative. Put simply #EPIC is a group of leaders from across creativity, communications and tech working together to solve the nature-climate crisis through culture shift. If you're in town and interested in getting involved, please get in touch or head to https://epicplanet.org/ to find out more. Many thanks to everyone who joined us yesterday to share their time and expertise. Lars Hemming Jorgensen, Rupen Desai, Jillian Gibbs, Edmond Handwerker, Pedro Roura, Jean-Marc Papin, Miriam Plon Sauer, Signe Vest, Topher White, Kelsey Murray, Bill Wescott, Katja Iversen, Fabiana Schaeffer, Will Pearson, Ada Babiuch, Emma Helbo, Andrea Ching, Michelle M., Jonathan Wise, Anne White, Jennifer Willig, Kat Chertkow, Sue Allchurch, Bruce Biegel, Cathy Runciman, Adam Cardew, Emma Winchurch-Beale, Claudia Kirwald, Will Hamnett, Ipsita Bhatia, Michael Kugler, Desta Lakew,, John Ferguson, Fabio Dotti, Giacomo Giacopelli, Catarina Araújo #creativity #climateaction #climatecreative #advertising #marketing #canneslions #EPIC Global Commons Alliance #culture

For a third year in a row, we are excited to partner with Cannes Lions International Festival of Creativity, when it comes to the creative industries there isn’t a bigger stage. 🎉 💡We can't wait to connect with the brightest minds in the industry, exchange groundbreaking ideas, and celebrate the power of creativity that transcends boundaries. Founder and Executive Director Natalia Vega and Christopher Moscardi, Marketing Director are gearing up to announce “The Most important Brief” representing the Earth Public Information Collaborative who’s mission is to harness the power of media, tech, advertising and marketing to engage the public with vital information, science, and solutions through tailored campaigns - using media and storytelling to inspire action at the speed and scale needed to address the nature and climate crises. 🌎 We would love to connect with peers, innovators, creative optimists and brand leaders while at #CannesLions - DM’s here if you want to connect ☎️ To everyone attending Cannes Lions 2024 – let's make magic happen! If you're there, come say hi. We'd love to connect and create something extraordinary together. 🚀💡 See you in Cannes! www.epicplanet.org #NewZeroWorld #CannesLions2024 #Cannes #Creativity #ClimateCommunications Natalia Vega Christopher Moscardi Ross Findon🦑 Bella Lack Tim Kelly Mike Fleisch Global Commons Alliance Goals House Will Travis Accenture ACT Responsible International Advertising Association (IAA) Jillian Gibbs Advertising Production Resources (aka APR Consulting) Rupen Desai The Rockefeller Foundation Ann Rosenberg Museum for the United Nations - UN Live Katja Iversen WFA Brand Innovators Institute for Real Growth Horizon Media Jean-Marc Papin Frank Starling

This Changes Everything. Today we launch a new newsletter focussed on inspiring, empowering and mobilizing the transition to a world where everyone is inspired to be a part of the climate solution, knows what they can do and has the opportunity to do it. And what better moment to kick this off than after yesterday's rallying cry to creatives from António Guterres. This month's edition includes: ⚡ EPIC plans for Cannes with Global Commons Alliance & Katja Iversen 🙏 Building hope into strategy - the experts’ guide, feat insights from Will Hackman, Marcy Franck 🛢 #NewErainClimateCommunications contributor and PR with purpose legend David Fenton’s existential choice for the fossil fuel industry 🤝 And an exciting new partnership with Horizon Media PLUS: Our latest impact report - and a message to all of you! Enjoy | Share | Get involved #climatecommunications #storytelling #climatecomms #climateaction #creatives #marketing #advertising

“𝗜 𝗰𝗮𝗹𝗹 𝗼𝗻 𝘁𝗵𝗲𝘀𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘁𝗼 𝘀𝘁𝗼𝗽 𝗮𝗰𝘁𝗶𝗻𝗴 𝗮𝘀 𝗲𝗻𝗮𝗯𝗹𝗲𝗿𝘀 𝘁𝗼 𝗽𝗹𝗮𝗻𝗲𝘁𝗮𝗿𝘆 𝗱𝗲𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻. "𝗦𝘁𝗼𝗽 𝘁𝗮𝗸𝗶𝗻𝗴 𝗼𝗻 𝗻𝗲𝘄 𝗳𝗼𝘀𝘀𝗶𝗹-𝗳𝘂𝗲𝗹 𝗰𝗹𝗶𝗲𝗻𝘁𝘀, 𝗳𝗿𝗼𝗺 𝘁𝗼𝗱𝗮𝘆, 𝗮𝗻𝗱 𝘀𝗲𝘁 𝗼𝘂𝘁 𝗽𝗹𝗮𝗻𝘀 𝘁𝗼 𝗱𝗿𝗼𝗽 𝘆𝗼𝘂𝗿 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗼𝗻𝗲𝘀. 𝗙𝗼𝘀𝘀𝗶𝗹 𝗳𝘂𝗲𝗹𝘀 𝗮𝗿𝗲 𝗻𝗼𝘁 𝗼𝗻𝗹𝘆 𝗽𝗼𝗶𝘀𝗼𝗻𝗶𝗻𝗴 𝗼𝘂𝗿 𝗽𝗹𝗮𝗻𝗲𝘁 – 𝘁𝗵𝗲𝘆’𝗿𝗲 𝘁𝗼𝘅𝗶𝗰 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱.” UN secretary general António Guturres has called for a global ban on fossil fuel advertising - calling the industry “the godfathers of climate chaos.” In his speech to mark World Environment Day, Secretary General Gutteres made a direct appeal to media and communications agencies: He urged the fossil fuel industry to invest its “massive profits” in the energy transition and challenged financial institutions to stop bankrolling “fossil fuel destruction.” New Zero World founder Natalia Vega said: “We have seen the power the creative and communication industries have in shaping the world around us. It is time for that power to be put into service of future generations by helping to ensure a safe and sustainable world for all. “Our vision is for a world where everyone is inspired to be a part of the climate solution, knows what they can do and has the opportunity to do it. That is only possible if we overcome the barriers to climate action through the power of communication and creativity and we hope today will mark a significant step forward on that journey.” On Tuesday, June 18th we’ll be at the Goals House at Cannes Lions International Festival of Creativity, joined by Katja Iversen, CEO of the Museum for the United Nations, gathering leaders from the creative industries and byond, to begin work on a world-changing campaign; ‘The Most Important Brief’. Delivered through the Earth Public Information Collaborative (EPIC), which we launched in partnership with the Global Commons Alliance, this is a first-of-a-kind collaboration aligning brands, the creative community, global media, storytellers and the science around SDG Goal 13, an urgent call to action on climate change and nature loss. 📢 If you would like to attend or find out more about how you can get involved, please email us at hello@epicplanet.org #climateaction #climatecommunications #climatechange #EPIC #CannesLions #communications #advertising #UN