Dow Jones reposted this
Loved attending Cannes this year to share this message! At a time when we face so much disinformation, trusted news organizations like The Wall Street Journal are a very safe place for brands to launch impactful campaigns — and sophisticated ad tech is just making it safer.
Brand safety and the importance of supporting quality journalism were key topics at this week’s Cannes Lions International Festival of Creativity. At Journal House, Dow Jones CEO Almar Latour joined Vanessa Otero from Ad Fontes Media and Jeff Green from The Trade Desk to discuss how trusted publishers are providing transparent, brand-safe environments and how smart CMOs are supporting first-rate news gathering that serves the greater good. Anchoring the conversation led by Phillipa Leighton-Jones was a new study from HarrisX - a Stagwell Inc. company, which investigates brand safety by exploring the impact of ad adjacency for advertisers working with publishers–the findings of which debunk long-held misconceptions around brand safety in news contexts and challenges advertisers to reassess their investment in “hard news.”