Mazharul Islam’s Post

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Corporate Legal Practitioner || FinTech || IP lawyer || Startup mentor || Legal Analyst & Columnist

The CPPA (California Privacy Protection Agency) observed that certain businesses are asking consumers to provide excessive and unnecessary personal information in response to requests that consumers make under the CCPA. *Hence, on April 2, 2024, the CPPA issued its inaugural enforcement advisory under the California Consumer Privacy Act (“CCPA”) which focused on the need to apply **data minimization principles (reasonably necessary and proportionate to achieve the purposes) across its processing activities*. As one of many core principles of the CCPA, *data minimization requires businesses to restrict the processing of personal information to that which is “reasonably necessary and proportionate to achieve the purposes* for which the personal information was collected or processed. Data minimization is a foundational principle in the CCPA. Businesses should apply this principle to every purpose for which they collect, use, retain, and share consumers’ personal information.

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