Penfolds’ Post

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Introducing Grange by NIGO, our first-ever design takeover of our flagship wine by the Human Made Creative Director in our 180th anniversary year. Inspired by NIGO’s visit to Penfolds Magill Estate Winery, he has re-imagined the packaging design of Grange for this one-off series. The release includes collectable 750ml (1,500 available) and 1.5L (150 available) gift boxes to house our 2019 Grange. Each box is individually numbered and includes a bandana and bottle neck tag designed by NIGO, plus an authenticity certificate. https://lnkd.in/gXHTaxvy

Some wine traditionalists, especially in Australia, may hate this. Others will understand Grange, like any wine in this price category, is a luxury (Yes, many will hate this too, but if it looks like a duck and quacks like a duck...) And there's a long history of collaborations between luxuries (and luxury wines) and artists.

Brent Baird

Value builder, driving success for all stakeholders.

4mo

Traditionalists have empathetic knowledge is a virtue, well done on this initiative, looking forward to uptaking this superb vinotological market leader

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Chris P.

Director of Global Product Activation, YouTube Music & Premium

4mo

Icons meeting icons.

Nick Bishop

NoahFace. The Smart Time Clock.

4mo

Not what I would have recommended. I would have used NIGO on one of the "new" high end Californian eg Bin 98 Quantam.

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Andrew Demetriou

State Manager - Victoria | Moustache

4mo

Ebony Faucett what an awesome collab! So Proud Reimagining the heritage of Grange and bringing it into 2024 and beyond! 👏

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miro bellini

Brand Marketing | Fun Innovation, Data-Driven Solutions

4mo

Nice

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Henrik Lohmann

Owner of Endurancesupply.com

4mo

Amazing

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