Introducing Grange by NIGO, our first-ever design takeover of our flagship wine by the Human Made Creative Director in our 180th anniversary year. Inspired by NIGO’s visit to Penfolds Magill Estate Winery, he has re-imagined the packaging design of Grange for this one-off series. The release includes collectable 750ml (1,500 available) and 1.5L (150 available) gift boxes to house our 2019 Grange. Each box is individually numbered and includes a bandana and bottle neck tag designed by NIGO, plus an authenticity certificate. https://lnkd.in/gXHTaxvy
Traditionalists have empathetic knowledge is a virtue, well done on this initiative, looking forward to uptaking this superb vinotological market leader
Icons meeting icons.
Not what I would have recommended. I would have used NIGO on one of the "new" high end Californian eg Bin 98 Quantam.
Ebony Faucett what an awesome collab! So Proud Reimagining the heritage of Grange and bringing it into 2024 and beyond! 👏
Nice
Amazing
Wine brand creator
4moSome wine traditionalists, especially in Australia, may hate this. Others will understand Grange, like any wine in this price category, is a luxury (Yes, many will hate this too, but if it looks like a duck and quacks like a duck...) And there's a long history of collaborations between luxuries (and luxury wines) and artists.