Mind the tunnel. Penfolds has taken over Tottenham Court Road, one of central London's busiest stations, in a media first. The deep-sea world was brought to life by Australian artist Mikaela Stafford. Her vibrant, playful work explores the intersection between physical and virtual worlds. mikaela stafford | Emily Senn | Lucy Richardson | Hannah Leach | Stefanie Thompson | LOVE. | Catch A Fire Agency | EssenceMediacom
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This makes the station a destination for me this week. It’s visually stunning - congrats to all involved
Well done to the printers and graphic installers, I came through this connection today and man it's better live than via pictures.
Looks awesome, would love to know how effective it is or if there is any stats measured. cheers
Great to see this fantastic piece of work going underground! Great media buying!
Brilliant!
Definitely going to check it out this week. These immersive experiences are increasing across London.
Jusqu’où ira-te-on dans la déraison?
Senior Account Director at Catch A Fire
2moIt was so great to be involved in this project, bringing Mikaela’s artwork to life across the UK. Thanks to Emily and the team for a smooth project, giving us the opportunity to be creative in a media first space. 🔥