This Week on Social - Collaboration on TikTok, What Instagram Likes (and Doesn't), 60 Minute TikToks

Each week, the insights team at The Goat Agency pull together the latest news from the social space in a weekly social media news round-up. 👩🏻💻

This week we look at collaborating on TikTok, what Instagram likes and doesn't like, and so much more...

Don't Miss This Week's Headlines!

(1/5) Collaborate on TikTok 🤝🏻

TikTok is testing a new collaboration feature for posts, which allows multiple users to co-create and publish content together.

TikTok's collaboration feature enables users to invite others to contribute to a single post, fostering more interactive and engaging content creation.

By allowing collaborative posts, TikTok aims to boost user engagement on the platform. This feature is likely to drive higher interaction rates as users will participate in joint content creation, making the platform more interactive and community-oriented.

This new feature presents an opportunity to engage with influencers and audiences in innovative ways. Brands can leverage collaborations to create more authentic and relatable content, potentially increasing their reach and engagement on the platform.

(2/5) Sharing is Caring 💌

Instagram 's chief, Adam Mosseri, recently highlighted that post share rates are now a significant driver of reach on the platform.

Sharing posts has become a crucial metric for increasing reach on Instagram. Posts that are shared more frequently are likely to be shown to a larger audience. This shift emphasizes the value of creating highly shareable content to expand visibility.

To capitalize on this change, brands and creators should design posts that resonate with their audience, prompting them to share with their own followers. This could involve leveraging trending topics, user-generated content, or storytelling techniques that evoke strong emotional responses.

(3/5) 60 Minute TikToks 🕰️

TikTok is testing the ability for users to post videos up to 60 minutes long, expanding from the current 10-minute limit.

This move supports TikTok's investment in long-form content and aligns with their Creator Rewards Program, which rewards engaging content over one minute.

The extended format benefits categories like beauty, cooking, and education and opens opportunities for TV-style content and video podcasts. This test indicates TikTok's ambition to compete with YouTube's success in long-form and TV content, potentially enhancing its value for creators and marketers.

(4/5) Instagram Doesn't Like This 📉

Instagram have announced that posting longer reels could be damaging your contents performance.

Instagram's content team noted that posting Reels longer than 90 seconds can reduce your reach and engagement.

This is important for creators aiming to maximize their content's visibility, and should focus on making concise and engaging videos to improve performance.

(5/5) Brands x Fashion Influencer Marketing 👗

In today’s digital landscape, where else is there to turn but social media for fashion inspiration? Platforms like Instagram, TikTok, and Pinterest have become synonymous with fashion labels, high-street retailers, and of course, apparel-savvy content creators. 

Brands are waking up the massive potential of influencer marketing for fashion. Since it’s the most visual, personalized and trend-led consumer category out there, safe to say this is an influencer-led marketing revolution.

We’re diving into the power of fashion influencer marketing of recent, showing you exactly how brands are standing out, in what always has and will be an intensely competitive sector.

Read our full blog here: HOW BRANDS CAN NAIL THEIR FASHION INFLUENCER MARKETING

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And that’s all for this week, but don’t forget to follow us on LinkedIn and Instagram for real-time announcements of all our new blog content!