This Week on Social - New Creator Insights, LinkedIn Premium, Instagram Creator Monetization
The Goat Agency
The World’s Leading Social First Advertising Agency 🌎 Powered By Influencers | Part of GroupM Nexus
Each week, the insights team at The Goat Agency pull together the latest news from the social space in a weekly social media news round-up. 👩🏻💻
This week we look at a new 'Creator Insights' on Instagram, LinkedIn's new Premium Company offering, Head of Instagram shares everything you need to know about Instagram, and so much more...
Don't Miss This Week's Headlines!
(1/5) New Creator Insights 🔎
Instagram is testing a "Creator Insights" feature on profiles, providing a 30-day performance overview.
The display includes key metrics such as follower growth, accounts reached, and accounts engaged. This feature aims to help brands quickly assess creator performance for potential ad partnerships.
Currently, this option is only available to selected profiles and viewable by brand accounts.
(2/5) LinkedIn's Premium Company Offering 💎
LinkedIn have launched a new Premium offering for company pages.
LinkedIn's new Premium company pages offer custom CTA buttons, auto-invitations for leads, insights into page visitors, testimonial displays, and access to AI writing assistants.
Subscribers can showcase rich media and reviews with the new "Services Showcase" section and use the "Request Services" button to generate leads.
Priced at $99 per month, LinkedIn Premium Company Pages are expected to be globally available by the end of July.
(3/5) Make Some Motherchunkin’ Change! 🐮
Ben & Jerry's launched its first ad campaign in nearly a decade, called “Make Some Motherchunkin’ Change!” focusing on purpose-driven causes.
The campaign addresses issues such as climate change, racial justice, and gay pride, encouraging consumer activism.
The campaign includes a 90-second video and out-of-home elements in New York and Los Angeles, with creative content showcasing various ways to create community change.
Ben & Jerry’s aims to collect first-party data and reassert its commitment to social activism, even as other brands shy away from purpose-driven marketing.
(4/5) The Ultimate Instagram Interview 🎙️
Instagram 's Chief, Adam Mosseri, sat down for an in-depth interview talking all things Instagram, insights, algorithms, and creator monetization.
What you will learn in the interview:
- Video Content Dominance: Instagram's focus on video content is significant, with more than half of the time spent on the app involving videos. This shift is aimed at creating a participatory experience different from platforms like TikTok and YouTube.
- Algorithm Insights: Post reach is heavily influenced by how often content is shared privately, with "sends" per reach being a critical metric. This aligns with Instagram's strategy to encourage private engagement.
- Creator Monetization: Instagram prioritizes supporting creators over publishers, focusing on smaller creators and enhancing monetization opportunities to keep them engaged on the platform.
- Healthier Content: Instagram is aiming to promote "healthier" content by prioritizing posts that are shared with friends or groups, as opposed to content meant for broader public consumption.
(5/5) Calling All Sports Fans ⚽️
Sports fans are in for an action-packed summer with the Euros, Olympics, Wimbledon, and more just around the corner.
The summer of sport is fast approaching… So how can brands make noise and create meaningful engagement with fans through social and influencer marketing?
Read our blog CHANGE THE GAME: HOW BRANDS CAN BUILD A WINNING INFLUENCER STRATEGY FOR THE SUMMER OF SPORT for the 5 key take outs from our Change the Game Virtual Event!
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And that’s all for this week, but don’t forget to follow us on LinkedIn and Instagram for real-time announcements of all our new blog content!