This Week on Social - Sprite Wants You to Obey Your Thirst, Twitch's Discovery Feed is Almost Here, Amazon has a Shoppable Channel

Each week, the insights team at The Goat Agency pull together the latest news from the social space in a weekly social media news round-up. 👩🏻💻

This week we look at Twitch's Discovery Feed finally becoming a reality, Amazon's latest shoppable channel, and Sprite is trying its luck at Gen Z, and so much more...

Don't Miss This Week's Headlines!

(1/5) Twitch Discovery Feed 👾

Twitch has announced the rollout of its Discovery feed, scheduled for later this month. The feed, designed to resemble TikTok's For You Page, will provide a new way for users to explore clips and streams on the platform.

The Discovery feed will be divided into two main sections: one for short-form video content and another for streams. The short-form video section will offer an experience similar to TikTok's For You Page, while the streams section will help viewers discover new streamers based on their watch history.

Twitch's CEO, Dan Clancy, outlined the 2024 roadmap, mentioning the Discovery feed as part of the platform's strategy to create a more modern, immersive viewing experience.

(2/5) Shop the Show with Amazon 🛍️

Amazon Live has launched a new shoppable, ad-supported channel (FAST) on Prime Video and Freevee, Amazon's ad-supported video-on-demand streaming service. The channel allows U.S. consumers to shop, browse, and engage with content they are watching on their TV screen using mobile devices, leveraging Amazon's "shop the show" technology.

The channel offers 24/7 programming featuring content from celebrities, creators, and brands such as Lala Kent ("Vanderpump Rules"), Tastemade, and The Bump. An original show featuring Paige DeSorbo ("Giggly Squad") is set to premiere in June. By incorporating popular content from Amazon Live, the FAST channel aims to provide an interactive and engaging shopping experience.

(3/5) The Meta Event ♾️

Meta has announced its upcoming IAB Newfronts event, where it will discuss its latest ad updates, focusing on improving AI tools and expanding Reels opportunities.

The event, themed "Forward, Faster," will feature Meta executives, including Alvin Bowles, VP of the Global Business Group, and Adam Mosseri, Head of Instagram, who will discuss the future of digital content and how to utilize Reels and creators to drive business results. The event will follow a late-night talk show format with a live band.

The presentation will include insights from Meta and selected ad partners, such as McDonald’s and Wieden + Kennedy, on how McDonald's built a culture-first strategy that drove impressive results on Reels.

Approved attendees will be able to tune in to a live stream of Meta’s Newfronts event on May 2nd.

(4/5) Why Sprite brought back ‘Obey Your Thirst’ to reach Gen Z 🍋

Sprite has brought back its iconic "Obey Your Thirst" tagline, paying homage to the 1994 campaign that established the brand's ethos. The new campaign enlists NBA player Anthony Edwards and sprinter Sha'Carri Richardson and spans TV spots, packaging, sports partnerships, and a digital experience.

By reviving the original 1994 campaign, Sprite aims to reach a new generation of young consumers, acknowledging the increased pressure young people face today. The campaign directly references the original 1994 commercial and is part of Sprite's journey to connect with today's youth.

By reintroducing "Obey Your Thirst" to a new generation, Sprite hopes to reinforce its long heritage of speaking to a specific audience, engaging with millennials and introducing it to a new generation of Sprite drinkers.

(5/5) WPP and Google partner to integrate martech and gen AI tools 🤖

WPP and Google announced a collaboration model at the Cloud Next ‘24 conference in Las Vegas, integrating Google’s Gemini 1.5 Pro generative AI tool into WPP's marketing operating system, WPP Open. This collaboration enables clients to create brand- and product-specific content, gain deeper insights into target audiences, predict content effectiveness, and optimize campaigns.

More than 35,000 of WPP’s people, along with key clients like The Coca-Cola Company, L’Oreal, and Nestle, are using WPP Open. Integrating Google Cloud’s Gemini Pro will increase and enhance this usage.

WPP’s Chief Technology Officer, Stephan Pretorius, stated that the partnership "has significantly accelerated our gen AI innovation, enabling us to do things we could only dream of a few months ago." This could be a game-changer for clients and the marketing industry as a whole.

Read more from WPP here.

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And that’s all for this week, but don’t forget to follow us on LinkedIn and Instagram for real-time announcements of all our new blog content!