Classification Jobs

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About This Job

This is a Data Entry position. As an Ad Intel Classification Analyst, you will be responsible for the identification, monitoring and classification of advertising from a range of media (Press/TV/Radio) using bespoke monitoring software.

Responsibilities
 Using Nielsen applications, identify relevant advertising from a variety of media
 Enter key details into the database from adverts for clients to use to improve their own media campaigns and monitor competitor activity
 Follow and understand coding rule guidelines
 Follow established. business rules to identify products or services being advertised
 Identify valid new brand records to flag for additional research.
 Research problem areas found in the database through daily maintenance procedures to address and resolve discrepancies.
 Download and ingest digital publication content to the coding platform.
 View digitized print content using the proprietary print platform; content viewed includes national and local Consumer Magazines and Newspaper.
 Sort and organize digitized content to ensure all pages of an ad are captured together
 Assign positions and page attributes as outlined by media-specific guidelines.
 Identify advertising content within digitized print content by clipping ads, or validating automated clips.
 Quickly and accurately identify characteristics from the image like Brand/Advertiser Name, Product Classification, Ad Type, Color and Positioning of Advertisement, Title Information.
 Watch and listen to commercial suspects via video clips and use Ad Intel classification guidelines to determine the type of suspect (commercial, promo, PSA, etc.).
 Work as part of a team to ensure all departmental deadlines are met
 Work to reach and exceed agreed targets for both productivity and quality to enable the team to meet all SLA agreements
 Receive feedback from your line manager or supervisor and act upon it to ensure continuous improvement
 Work closely with your peers and communicate on a regular basis to help support each other and ensure everyone is working effectively towards the same goal
 Must be aligned with Nielsen's core values of Courage, Growth, and Inclusion.

Personal Skills
 High focus on attention to detail
 Delivery focused
 Excellent written and verbal communication skills
 Excellent typing skills
 Good basic numeracy skills
 Good understanding of the Google suite
 Fluent in UK English
 Demonstrate both strong results focus and sensitive people skills
 Be flexible and open to change
 Knowledge of UK brands is a plus.
 May be required to work weekends as part of a shift rota.
 May be required to work some UK Bank Holiday days in line with department shift rotas,