Performance Marketing - Manager - Paytm First Games

About the role: As a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to boost growth.

Roles and Responsibilities:
 Build and manage acquisition campaigns across various channels including social, affiliate network, OEMs and DSPs to drive revenue and increase ROI
 Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis
 Identify marketing performance issues and work with MMP and data teams to pinpoint the root cause analysis
 Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs)
 Understand new and relevant KPI metrics requirements for performance management and optimization purposes
 Work with creative and marketing teams to test strategies and innovation
 Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels

Qualifications
 Previous work experience in a quantitative marketing role managing strategy and execution on social, affiliates, or other performance-oriented channels
 Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders
 Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized
 Proven track record of building and scaling acquisition campaigns with a strong focus on ROI
 Outstanding presentation skills
 Excellent written and verbal communication skills
 Strong project management skills
 Critical thinker and creative
 Bachelors degree in Marketing or relevant field

Skills

Performance Marketing

Digital Marketing

Competitive Analysis

Display Advertising

PPC

Marketing Automation

Reporting

Why join us 
 A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager,