Dior, Chanel, Balenciaga. A show of strength from some of Paris’s most august names, the city’s haute couture schedule is a flexing of creative muscle, and of the financial sort.
Just as customers’ budgets are seemingly limitless at this bespoke and painstakingly handcrafted end of the market — where items can cost £100,000 or more — so is brand investment when it comes to wooing them.
Demna explored the subcultures he grew up in, emo and goth teen tribes
Balenciaga’s creative director, Demna, has made an art form of elevating hoodies and jeans to luxury must-haves. If couture is the highest expression of fashion, it makes sense that his version involves using everyday streetwear to create haute looks that will sell for many times more than the sum of their parts.
Demna’s catwalk was full of coats, dresses,
