About
Articles by 🔮 Sandy
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Decoding AI, MI and ML: What’s the difference?
Decoding AI, MI and ML: What’s the difference?
By 🔮 Sandy Mangat
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Introducing the Demo Series: How to Scale Industrial IoT
Introducing the Demo Series: How to Scale Industrial IoT
By 🔮 Sandy Mangat
Contributions
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How do you become a product marketing manager?
If you're making the move into PMM from another marketing discipline get started by offering to do take up research tasks. Gathering competitive intel or helping conduct user research interviews is a great way to get a foot in the door of PMM and learn more about your product, customers, or market.
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How do you become a product marketing manager?
The fundamentals of product marketing are all about knowing your customers problems and how to map those to solutions. The hard work in the middle is looking at the broader market to determine how to best position your product. Are you competing against other vendors, doing nothing, or a DIY internal solution? Once you've nailed your value props, messaging, and positioning, move into the GTM strategy. How will you launch this product? What is the goal? How is it priced? What channels will you use?
Activity
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We scaled qualified pipeline by 454% in a year of being at Aligned and just had a 58% increase in outbound without adding any headcount. Wanna know…
We scaled qualified pipeline by 454% in a year of being at Aligned and just had a 58% increase in outbound without adding any headcount. Wanna know…
Liked by 🔮 Sandy Mangat
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I couldn’t believe it when Emily Kramer told me to send our "internal" tracking spreadsheet to potential MKT1 sponsors. That's right, if someone’s…
I couldn’t believe it when Emily Kramer told me to send our "internal" tracking spreadsheet to potential MKT1 sponsors. That's right, if someone’s…
Liked by 🔮 Sandy Mangat
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More efficiency and visibility > more random data points and emails sent. Love hearing feedback like this from our friends at monday.com! Tom…
More efficiency and visibility > more random data points and emails sent. Love hearing feedback like this from our friends at monday.com! Tom…
Liked by 🔮 Sandy Mangat
Experience & Education
Licenses & Certifications
Volunteer Experience
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Mentorship Program Coordinator
Young Women in Business (YWiB)
- 1 year 11 months
Manage the successful execution of YWIB's popular Blueprint Mentorship Program. Personally recruit mentors to match with mentees accepted to the program, provide continuous support through the duration of the program, curate and host career/professional development events for the cohort.
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Sponsorship Manager
Women in Communications & Technology
- 2 years 1 month
Help secure corporate sponsors and in-kind donations for WCT events. Regular board member for the Vancouver chapter from 2015-2016.
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Assistant Marketing Director
UBC Recreation
- 10 months
Assisted in the creation and execution of media campaigns for campus/community wide recreation events. Utilized the adobe creative suite, and social media to develop custom tailored campaigns, which led to selling out events and increased first time participation rates.
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Economics Student Association - Graduation Executive
Vancouver School of Economics at UBC
- 9 months
Education
Organized information session for graduate school opportunities
Assisted in the organization of graduate composite photos
Coordinated year end banquet for 200+ students and professors in the Economics department
Courses
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Applied Economics
ECON 490
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Business Process Flow
COMM 398
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Business Strategy
COMM 493
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Econometrics
ECON 326
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Empirical Economics
ECON 325
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Finance
COMM 473
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Financial Accounting
COMM 457
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International Trade
ECON 355
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Marketing Startegy
COMM 465
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Money and Banking
ECON 345
Projects
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Red Bull Marketing Project
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• Research showed brand growth opportunity for health-conscious consumers who sought healthy alternatives to Taurine and Caffeine based energy drinks (promotional video found here: goo.gl/BiAG1).
• Developed “RedBull Instinct”, a health conscious, all natural drink that responded 86% positive with targeted focus groups.
• Investigated brand ecology by assessing company and competitive landscape, conducting Five Forces analysis and evaluating alternative proposals; developed marketing…• Research showed brand growth opportunity for health-conscious consumers who sought healthy alternatives to Taurine and Caffeine based energy drinks (promotional video found here: goo.gl/BiAG1).
• Developed “RedBull Instinct”, a health conscious, all natural drink that responded 86% positive with targeted focus groups.
• Investigated brand ecology by assessing company and competitive landscape, conducting Five Forces analysis and evaluating alternative proposals; developed marketing strategy for Instinct via multiple channels.
• Project validation: RedBull Total Zero launched on April 2, 2012; Rockstar Rehab Coconut Water.Other creatorsSee project
Honors & Awards
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Dean of Arts Leadership Recognition
Dean, Faculty of Arts, The University of British Columbia
Each year, the Dean hosts a special reception that serves to recognize these exceptional graduating Arts students who have made an impact during their time at UBC. Nominees may have contributed to a particular program, or have distinguished themselves through their passion for learning. In keeping with the Faculty of Arts’ goal to develop leaders and active citizens, this event will recognize students who have made a significant contribution to either: The Faculty of Arts or their department…
Each year, the Dean hosts a special reception that serves to recognize these exceptional graduating Arts students who have made an impact during their time at UBC. Nominees may have contributed to a particular program, or have distinguished themselves through their passion for learning. In keeping with the Faculty of Arts’ goal to develop leaders and active citizens, this event will recognize students who have made a significant contribution to either: The Faculty of Arts or their department, the UBC community at large, the local, provincial, national, or international communities.
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Presidents Entrance Scholarship
University of British Columbia
Scholarship to recognize and reward the achievements of UBC's incoming students
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AP Scholar with Distinction
College Board
Granted to students who receive an average score of at least 3.5 on all AP Exams taken, and scores of 3 or higher on five or more of these exams
Languages
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English
Native or bilingual proficiency
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Punjabi
Native or bilingual proficiency
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Hindi
Limited working proficiency
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French
Elementary proficiency
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Spanish
Elementary proficiency
Organizations
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Women In Communications and Technology
Sponsorship Manager
- Present
Recommendations received
2 people have recommended 🔮 Sandy
Join now to viewMore activity by 🔮 Sandy
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In the early days of Asana, winning against Trello wasn’t the focus of positioning. Convincing all teams they needed to manage projects and tasks…
In the early days of Asana, winning against Trello wasn’t the focus of positioning. Convincing all teams they needed to manage projects and tasks…
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If you missed last week’s GTM 2024 webinar, you missed A LOT. Pocus co-founders Isaac Pohl-Zaretsky and Alexa Grabell covered 🔮Why sales have felt…
If you missed last week’s GTM 2024 webinar, you missed A LOT. Pocus co-founders Isaac Pohl-Zaretsky and Alexa Grabell covered 🔮Why sales have felt…
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🚀 Proud and Honored to introduce Claude 3.5 Sonnet to the world! 🚀 Today's launch is just another example showing that the pace of innovation at…
🚀 Proud and Honored to introduce Claude 3.5 Sonnet to the world! 🚀 Today's launch is just another example showing that the pace of innovation at…
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48 revenue leaders in Toronto for a GTMfund dinner Tuesday night and this is the text Scott Barker sent me in the morning with 5 photos 😂 I’ve…
48 revenue leaders in Toronto for a GTMfund dinner Tuesday night and this is the text Scott Barker sent me in the morning with 5 photos 😂 I’ve…
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I’ve always turned to podcasts for insights, and it’s mind-blowing to see The GTM Podcast climb to the top 1% as we near our 100th episode. Building…
I’ve always turned to podcasts for insights, and it’s mind-blowing to see The GTM Podcast climb to the top 1% as we near our 100th episode. Building…
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I'm so excited to share that HeyGen has raised our Series A to help make visual storytelling accessible to all. I am so impressed every day with how…
I'm so excited to share that HeyGen has raised our Series A to help make visual storytelling accessible to all. I am so impressed every day with how…
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Calling all marketers! HeyGen has incredible demand, a growing user base, and just announced a round of funding to continue adding fuel to the fire.…
Calling all marketers! HeyGen has incredible demand, a growing user base, and just announced a round of funding to continue adding fuel to the fire.…
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I’ve bought almost $2M in SaaS as an executive after a long career as an AE. Here are 12 things I wish I’d known about B2B Buyers when starting out…
I’ve bought almost $2M in SaaS as an executive after a long career as an AE. Here are 12 things I wish I’d known about B2B Buyers when starting out…
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Today is a very special day here at Clay. ✨ We just announced our $62M in total funding at a $500M valuation with Bloomberg. This includes our…
Today is a very special day here at Clay. ✨ We just announced our $62M in total funding at a $500M valuation with Bloomberg. This includes our…
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Thanks for having me on 🎺 Rory Sadler trumpet 🎺 Check out our episode to hear all about: 👉Signal based playbooks 👉Reimagining intent (1st…
Thanks for having me on 🎺 Rory Sadler trumpet 🎺 Check out our episode to hear all about: 👉Signal based playbooks 👉Reimagining intent (1st…
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