This Week on Social - The White House Creator Economy Conference, #BackToSchool with TikTok, Culture and Trends Reports
The Goat Agency
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Each week, the insights team at The Goat Agency pull together the latest news from the social space in a weekly social media news round-up. 👩🏻💻
This week we look at the Creator Economy Conference held by none other than The White House, #BackToSchool guide by TikTok, YouTubes Culture and Trends Report for 2024, and so much more...
Don't Miss This Week's Headlines!
(1/5) The White House is Hosting ⚪️
The White House is hosting its inaugural Creator Economy Conference, bringing together digital creators, industry professionals, and government officials to discuss key issues in the creator economy.
This conference aims to inform government policy based on creators' experiences, potentially leading to regulations and support mechanisms that could impact how creators operate and are compensated.
The conference will cover topics such as privacy, fair pay, AI, and mental health.
(2/5) #BackToSchool with TikTok 🚸
TikTok has released a detailed 16-page guide aimed at helping marketers plan and execute effective back-to-school campaigns.
"Ride the wave of school spirit to drive sales and impact during this major shopping season. We've got you covered with audience insights, school season trends, creative tools and solution bundles for every marketing goal."
The guide highlights important dates and key product categories that are of interest to TikTok users during the back-to-school period.
The guide emphasizes brand building techniques, providing tips on how to expand brand messaging and maximize promotional value through various outreach elements, as well as advice on video structure and crafting effective promotional content.
Read the full guide here.
(3/5) Culture and Trends Report 2024 📓
Did you know 'over 65% of Gen Z self-identifies as content creators'?
YouTube ‘s latest Culture and Trends Report here has arrived and talks about the fundamental shift in fandom enabled by digital video.
This trend suggests a shift in how Gen Z interacts with social media, making platforms that support user-generated content, like YouTube, crucial for engaging this demographic.
Other insights include:
- 89% of Gen Z describes themselves as fans of someone or something, with 73% turning to YouTube for content about their fandoms.
- YouTube is the leading platform for fandom-related content, outperforming other social media platforms by 32%.
(4/5) The Catalysts 💋
TikTok has launched "The Catalysts" program in partnership with Estée Lauder to support emerging beauty creators.
Creators aged 21 and over can submit ideas and business plans for a chance to receive $250K and TikTok ad credits.
The program aims to boost awareness of influential beauty creators by linking them with industry experts and major brands.
Brands can discover and collaborate with emerging beauty influencers, enhancing their marketing strategies on TikTok. This can lead to more authentic and engaging promotional content, tapping into the creators' established follower bases.
(5/5) Brands at the Olympics 🏃
Over the years, the Olympics has grown exponentially within the social landscape, and is now a prime opportunity for brands and influencers to get involved. Historically, brands have relied heavily on traditional advertising methods like TV to reach their target audiences. Now with the rise of social media, their landscape has shifted. Influencers, with their engaging and relatable content, have become key players in engaging audiences on a personal level.
The Olympics provide a unique blend of sports, culture, and global unity, making it an ideal stage for influencer marketing. Brands can tap into the emotional and inspirational aspects of the Games, creating campaigns that resonate deeply with those in attendance, and watching on from the sidelines of social media.
The evolution of this marketing approach has seen brands move from generic endorsements to more nuanced and targeted influencer partnerships, ensuring a more meaningful connection with their audience.
Read our blog HOW BRANDS CAN MAXIMIZE THEIR IMPACT AT THE 2024 OLYMPICS USING INFLUENCER MARKETING to learn more.
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And that’s all for this week, but don’t forget to follow us on LinkedIn and Instagram for real-time announcements of all our new blog content!