Madden Media

While our team was on a video and photo shoot with the Olde English District Tourism Commission this month, we had the pleasure of filming several "characters" from the OED who align perfectly with the destination's marketing pillars 🎥 These videos will be used to promote those pillars with each individual serving as an ambassador who provide visitors with exciting itineraries 🗺️ , insightful blog posts 📝 , and fun social media takeovers 📱

As we wrap up Pride Month, we wanted to highlight Pride Journeys' 2024 LGBTQ Pride Guide. This comprehensive and ongoing list of events celebrating the LGBTQ community featured events in Madden client destinations including Finger Lakes Visitors Connection, Visit Buffalo Niagara, and Visit 1000 Islands. https://bit.ly/4cl6ySU

At Madden, we are committed to fostering a welcoming environment where everyone, no matter their background, can do their best work. Thank you Philip Calabro, Safe Schools Program Facilitator for PFLAG NYC, for joining our weekly all-staff meeting last Friday to discuss the importance of “leading with love” and prioritizing support, acceptance, and understanding, not just during Pride Month, but always ❤️🏳️🌈

We recently joined the Olde English District Tourism Commission team on an incredible 7-day adventure across the seven counties that make up the destination. We captured the essence of the OED with a photoshoot 📸 that showcases the paddling and canoeing adventures, the charming small-town diners, historic landmarks, and delightful U-Pick farms that call the Olde English District home 🚣🍽️🏛️🍓

We worked alongside the Port Aransas Tourism Bureau & Chamber of Commerce to bring the charm of their beach town to the city of Austin with the guerrilla marketing campaign, “Find What You Need in Port A” 🏖️ We hid custom messages in a bottle showcasing different experiences and prizes specific to Port Aransas around the city and invited residents and visitors to embark on a treasure hunt that highlighted all the coastal destination has to offer visitors. Passersby could snap a picture inside a custom glass truck that allowed for them to get a taste of the beach life complete with sand, beach chairs, and a sand castle that could be shared on social media 📸 📱 We love it when we have the opportunity to turn seemingly lofty dreams into a reality and we are incredibly lucky to work with a client like Port Aransas that is always willing to shoot for the stars and take a chance on innovative marketing tactics like this interactive brand experience 💫

Orange County, New York Tourism & Film Office has a fresh new look 🍎 We have been working with Orange County, NY to develop a reimagined brand, which includes a new logo and mascot, and we are excited to finally show it off! Earlier this month, we joined the OCNY team in the destination to celebrate the launch of the new brand. #PickOCNY

Today, we're celebrating the country’s “second independence day.” Despite the Emancipation Proclamation officially ending slavery in 1863, it wasn’t until June 19, 1865 that Union soldiers informed the last slaves that they were free. We are spending the day observing the progress we have made towards freedom and equality, and reaffirming our commitment to supporting diversity, inclusion, and representation.

🗓️ Earlier this month, Madden attended the Missouri Association of Convention and Visitors Bureaus annual meeting in Cape Girardeau. Our Director of Strategic Insights, Heather Molina, delivered a presentation discussing audience intelligence and another on visitor information and AI 📊 📈

🚎 Get a glimpse into the southern charm and renowned hospitality that makes Visit Savannah such a special destination by joining them at one (or all) of the 11 stops on their Surprisingly Savannah Tour! Experience the sights, sounds, and flavors when you visit this free and family-friendly event in a city near you ⛲ 🎶 🍽️

We had a fantastic time at Springfield, MO's Toast to Tourism! We proudly sponsored an interactive “paint by number” mural for attendees to enjoy 🎨🖌️