Marketers have an important role to play in building a new world of sustainable businesses that break the link between consumption and environmental and social destruction. A great piece in WARC from my brilliant strategy colleagues Georgina Murray-Burton and Frank Lawley on how brands can reduce the green gap - customers who want to buy sustainably but are currently excluded by the price premiums sustainable products often demand. #marketing #marketingstrategy #ethicalmarketing House 337 https://lnkd.in/dbSBRZ8j
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"That's why mums go to Iceland". The retailer has finally dropped 'mums' in favour of 'we' in their line. Kathryn Loosley spoke to The Drum about her thoughts on how this change goes beyond just being a less gender-stereotyped word: "Moving from 'mum' to 'we' changes the relationship between brand and customer. 'We' is inclusive, positioning Iceland as part of a community that includes its customers as peers." House 337 #marketing #brandstrategy
Was Iceland right to drop ‘mums’ from its strapline?
thedrum.com
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It’s great to see this growth in cricket through increased attendances and viewing. Pleased by the small part we’ve played in this success at House 337 by supporting on audience strategy and creative for The Hundred for the last five years. Well done to our clients at the England & Wales Cricket Board (ECB). #sportsmarketing #advertising #marketing.
New data, presented at the ECB's AGM today, shows that the number of people playing, attending or following cricket surged by 2m last year as nailbiting Men’s and Women’s Ashes series captured the nation’s imagination. - Ticket sales and viewing for both series jumped to 14.7m – up from 12.5m the previous year. - Attendances hit 3.1m, the highest outside a World Cup hosting year. - 22% increase in the number of women’s and girls’ teams, while the number of junior teams generally was also up by 21%. - Record-breaking financial results have enabled more money than ever before to be invested into support for the cricket network, growing the game and work to make cricket a more inclusive sport. https://lnkd.in/e5t2hMPe
Cricket interest soars in record year for the game
ecb.co.uk
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Brilliant wins at the Sport Industry Group awards for our work with Women's Aid Federation of England. And great to be highly commended as best campaign for our work with the England & Wales Cricket Board (ECB) for The Hundred (losing to a more than worthy winner from Norwich City Football Club).
We're delighted to announce our double-win at the Sport Industry Group awards for our work created with Women's Aid Federation of England 'He’s Coming Home'. 🏆 Tessa Jowell Social Impact 🏆 Original Content It's great to see this work recognised for its impact within and across sport. Congratulations to our team and our client for making this happen, and a huge shout out to team England & Wales Cricket Board (ECB) for our work ‘Every Ball Counts’ which came highly commended and made the final shortlist on the night for ‘Best on Social’. As we continue to build House 337’s sports practice, we’re excited to create ideas that drive impact for our clients and have a positive impact on society. No compromise. #house337 #sportsindustryawards
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This is such an incredible achievement. Running the length of Africa and raising money for The Running Charity who do such important work using running and fitness to support young people experiencing homelessness. You can donate to celebrate Russ’s achievement here: https://lnkd.in/dYEecTT3
Russ Cook is about to cross the ultimate finish line, capping off a year-long odyssey that's nothing short of epic. Over 352 days and 16,000km later, his journey's been a masterclass in grit and grind for all of us at The Running Charity, especially the young people we work with. 🔥 From day one, Russ's blend of unbreakable willpower, electric energy, and that signature grin 😁 has lit up this journey. His run has never been just about clocking miles—it was about sparking change, drawing attention to the causes, and empowering the next gen with the courage to chase their dreams. 🌍 Before this all started, Russ was the guy working with young people, helping them to conquer mountains and soak up the great outdoors, proving the game-changing impact of youth work on the move, a little fresh air and a lot of heart. 👟 Russ, your journey has been nothing short of legendary. You've shown us that running is more than a sport; it's a vehicle for change, a way to connect people, communities, and hearts. You've not just run the length of Africa; you've laid down a trail of hope, hustle and unity. 👏 Big up to everyone who's been riding with Russ on this journey. We've all been part of something massive—watching one bold idea ripple into mountains moved, deserts crossed, and a legion of runners inspired.
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I'm looking forward to our event on the role TikTok is playing in personal finance education (with 58% of 18-24-year-olds following TikTok influencers discussing budgeting, money and personal finances) and how this impacts consumer shopping behaviour and attitudes to financial services organisation. A great panel including our client Leon Ward, CEO of MyBnk. Sign-up details below 👇 House 337 #marketing #financialservices #tiktok
As TikTok reshapes the financial landscape, it's becoming increasingly evident that millennials and Gen Z are turning to the platform for personal finance education and engagement. With 58% of 18-24-year-olds following TikTok influencers discussing budgeting, money, or personal finance, and hashtags like #PersonalFinance amassing over 3.5 billion views and #FinTok reaching over 500 million views, there's a notable demand for easily accessible financial content. Join our virtual panel event on Thursday 25th April at 10am with our great panellists Gemma Glover, Leon Ward, Ola Majekodunmi and Tim Paul to discuss how TikTok is changing how we learn about finance. Our conversation will explore how FinTok influencers are establishing trust and credibility with their audiences and strategies for brands to capitalise on this burgeoning trend.
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Women's elite sport has "second mover advantage" as Eniola Aluko MBE said at the panel I was part of last week discussing women's sport and the power of brand. But this isn't the only advantage they have. Athletes who are consistently more trusted and respected than their male counterparts. And the ability to build brands in a sport that doesn't have to compete with their male equivalent but can and should stand on its own two feet. Such a privilege to be on a platform with a set of brilliant panelists Eniola Aluko MBE, Rachael Burford, Jen Vile (née Smith), Kelliesha W. and Nicola Kemp to discuss this and other ways that brand can help grow women's sport. House 337 #womeninsport #marketing #brand
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Ended the week with a board meeting at University of Cambridge with fellow Alumni Advisory Boatd members. Great to spend today discussing brand and engagement with colleagues as well as how to build networks and connections with alumni globally. If any alumni have thoughts on this do let me know.
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A great role for content marketers to join the fab Alumni Relations team at the University of Cambridge - heading up content marketing, using a data-led approach to build strong (and stronger) relationships with the alumni community at Cambridge. #contentmarketing #marketing
