If you think Shop TODAY editors and staffers spend their coffee breaks talking about their favorite products that they can't live without — you're right, we definitely do. Especially if those products are super affordable and functional, and we can get our hands on them with free two-day Amazon Prime shipping.
Of course, we're not gatekeepers here. That's why Shop TODAY editorial director Adrianna Brach recently stopped by the studio with a lineup of Amazon products that our editors can't get enough of. From a bestselling eye gel to a pair of elevated, comfortable Crocs that you can wear anywhere this summer, these must-haves are so good that you'll be adding them to your cart ASAP (just like we did).
Keep reading to see which products have made it into our Shop TODAY staffers’ everyday routines in fashion, beauty, home and more.
Editors' picks seen on TODAY | More Amazon products editors love | How we choose
Editors' picks seen on TODAY
Molerani Button Down Midi Dress
'Tis the season for sundresses, and Brach is obsessed with this flowy number that hits at the knee.
"I love that it literally feels like I'm wearing a huge T-shirt, but it has some shape and is so flattering," Brach says. "It has two large pockets, it's sleeveless but the straps are thick and not flimsy, and the buttons are a nice touch, but you don't have to button it — just throw it on and go!"
Crocs Brooklyn Low Wedge Sandals
The shoes that nurses and teachers swear by are having a moment — and it's a fashionable one. Our editors are super into these versatile sandals.
"The Brooklyn Low Wedge Sandals are just as comfy and lightweight as the Crocs you know and love, but stylish enough to pair with jeans or a dress," says Brach. "The wedge is also the perfect height: two inches!"
Clinique Almost Lipstick in Black Honey
Clinique's Almost Lipstick in the shade Black Honey might be the bestselling new release on Amazon at the moment, but the editor favorite has been around since 1989. It's meant to give a "no makeup" look with a balm-like texture that goes on sheer to really enhance the natural tone of your lips. Brach calls it the ultimate beauty secret, since it looks good and different on everyone.
Good Molecules Yerba Mate Wake Up Eye Gel
Topping Amazon's bestsellers list in the eye gel category right now is this under-$10 option. It's really hydrating, which Brach says is key, since the skin under the eyes is thinner than any other area on the body.
"It's also packed with ingredients that make this gel stand out," Brach notes. "Yerba mate is packed with antioxidants and caffeine to help reduce puffiness."
Holikme 6-Piece Bottle Cleaning Kit
This six-piece set has everything you need to deep clean not just your cups, but also those huge water tumblers that have taken over in 2024. The nylon bottle brush is long, so it can really scrub the bottom of the tumbler and bottles, with additional straw brushes to deep clean those hard-to-reach spots. The three-in-one tool has a neat rim brush detail to clean the lip of the cup and get rid of build-up on those smaller nooks, too.
Mattress Vacuum Cleaner
Did you know that you're supposed to clean your mattress every six months? This unique mattress vacuum features a vibrating motor that rotates at a high speed (12,800 times per minute, the brand says) to essentially "shake out" the dust. The washable HEPA filter claims to capture 99.9% of all of those particles and releases filtered air. Plus, it has a UV light to help kill bacteria from the surface.
"It's designed for your mattress, but you can also use it on pillows and your sofa for a deep clean," Brach adds.
Amazon products editors use every day
HOME SO Shower Suction Cup Hooks
"I recently purchased these and added them to my shower to make it easier to access my towels and they’ve made a massive difference in my shower experience," says editor Vivien Moon. "They took less than a minute to attach and have been able to withstand the weight of a large towel. They also have stayed on in the shower with the steam/water being a factor."
WHOOP 4.0 Fitness and Activity Tracker
Editor Julie Ricevuto says if you're into anything health, fitness and wellness, WHOOP is a must-have.
"The wearable fitness device feels comfortable on my wrist and monitors everything, from blood oxygen levels to my sleep quality," she says. Writer Emma Stessman received the Whoop 4.0 about a year ago, and likes it because it's taught her more about her fitness habits and doesn't have a distracting screen, compared to other fitness trackers.
"For workouts, not only does it track the activity, but it also measures your strain for your workout so you know exactly how hard you pushed yourself," she says. "It also tracks your sleep and health data and generates a recovery score, which can help you figure out whether your body’s ready for a tough workout or if you should take a recovery day."
Oofos OOaah Recovery Slides
"I’m a runner, and understandably, my feet can feel quite tired after a particularly long run," says Ricevuto. "I love wearing these recovery slides since they reduce pressure on my feet and make me feel like I’m walking on clouds."
Ricevuto notes her favorite feature is the foam, and according to the brand, it absorbs 37% more impact compared to other shoes, a number that's highly "noticeable" to Ricevuto.
Stainless Steel Straws (Pack of 5)
Senior editor Jess Bender likes to think she’s saving the whales with her metal straw usage. And she’s right, these stainless steel straws are reusable and eco-friendly, and they come with two cleaning brushes to help prevent them from getting moldy. And what else sets these apart? They have removable silicone tips so you won’t hit your teeth against the metal.
Dermora 24K Gold Eye Mask
Commerce partnerships coordinator Sydney Weber loves these 24-karat gold eye masks for everyday self care. According to the brand, these masks will help alleviate puffiness, dark circles and help reduce the appearance of fine lines and wrinkles.
Hanes Perfect-T Short-Sleeve Shirt
Former Shop TODAY page Ava Schwartz can’t get enough of these affordable white T-shirts, which she says are so comfortable and you can’t see through them — a pet peeve of hers. According to the brand, that might be because they’re made of 100% ring-spun cotton.
Pavoi Gold-Plated Huggie Earrings
“I have been raving about these earrings since I bought them months ago. They really are that good!! They’re simple, chic and I haven’t taken them out once since I got them, and they haven’t tarnished or caused any irritation,” says Stessman.
Dr. Scholl's Work All-Day Superior Comfort Insoles
"I have to have my insoles from Amazon in every shoe. They help me stand for long periods of time with no pain," says former Shop TODAY intern Domonique Tolliver.
According to the brand, these massaging insoles feature gel material and ventilation to keep your feet dry and free of aches and pains.
Aquaphor Healing Ointment
“I bought Aquaphor recently for the first time (I know, I know, I’m late to the game) and I’m a convert,” says associate social media editor Dani Musacchio. “I’m using it to heal my tattoo but it’s also been a lifesaver for my chapped lips. This seven-ounce tube will probably last me forever.”
Initial Layered Necklace
Tolliver received this necklace as a Christmas present last year and wears it every day — and she says it hasn't tarnished. According to the brand, it's 14-karat gold-plated and can be worn alone or layered with other necklaces.
Cuisinart Coffee Grinder
Caffeine lovers, this one's for you. "I absolutely love this electric coffee grinder because it is compact, easy to clean and not too loud," says Musacchio. "I’ll never purchase pre-ground coffee again!"
Warner's Easy Does It Comfort Bra
"This has by far become my favorite everyday bra," gushes associate partnerships editor Lauren Witonsky. "It’s nothing fancy, but lays well under legit every top/dress (especially since it’s convertible) and rivals the comfort of a sports bra."
Space Saving Pants Hangers
Commerce writer Danielle Murphy was sent these space-saving pant hangers and loves them so much, she says she will be purchasing the ones designed for shirts. They fold to hang vertically, allowing for more clothing space on your closet rack.
30-LED Motion Sensor Cabinet Light
"It's been a week since I’ve installed these lights under my kitchen cupboards, and I can safely say that I will never go back — and don’t even know how I survived so long without automated lights." says Moon. "I wasn’t expecting to be so quickly impressed."
Loop Quiet Ear Plugs
After moving into a first-floor NYC apartment, associate editor Shannon Garlin needed something to mask the sound of neighbors coming in and out of the building and street traffic.
"Other earplugs caused me so much pain and then I came across these lifesavers," says Garlin. "I've worn them every single night for over a year, and I now sleep soundly and comfortably. "
Burt's Bees Hand Lotion (Pack of 3)
"I’ve been using this lotion since high school and it leaves my skin feeling oh so smooth!" gushes associate editor Sierra Hoeger. "Even better? It comes in a three-pack, so I can go months without refreshing my stash!"
According to the brand, this lotion is fragrance-free and made with coconut oil, vitamin E and honey to keep dry skin hydrated for up to 24 hours.
Rowenta PurePop Handheld Steamer
"I was a stylist assistant and retail girl for years (and spent many, many hours steaming) and this tiny but mighty steamer really impressed me," says production associate Audrey Ekman. "It’s got a 15-second heat-up time and is compact enough for any summer travel, weddings, etc."
Bedsure Heated Electric Blanket
Perfect for those who are always cold, Garlin uses this blanket every single day.
"On weekends, this blanket has me thinking: ‘Oh the weather is cold and bad?’ Good, because I can lay on my couch in this and watch Harry Potter marathons," Garlin muses.
Under Armour Heatgear No-Slip Waistband Ankle Leggings
You can never have too many pairs of leggings and for deputy editorial director Alexandra Deabler, this pair is a must.
"The material never feels like it’s going to rip or pill or damage," says Deabler. "Plus, they have a pocket, which is great for putting your phone or keys."
Vicks Personal Sinus Steam Inhaler
After editor Rebecca Brown got her first sinus infection, she says she bought this handy personal steamer and calls it "a game-changer." When used with Vapo Pads, the brand says a five to 15-minute treatment will help alleviate coughs, congestion and even allergy symptoms.
Tree Hut Vitamin C Shea Sugar Scrub
Shop TODAY editorial assistant Madison San Miguel suffers from dry skin, and depending on the season, has occasional eczema flare ups. Exfoliation has helped with the absorption of her moisturizer and other products, but some are rough and drying. This affordable find from Tree Hut, however, is one of her favorites. "I love that it is gentle and surprisingly moisturizing," she boasts. "But the best part is that it smells delicious!"
Yermivie Store 4-Piece Bed Sheet Organizer Bands
"The sheet situation in our linen closet has been getting out of hand, so my husband recently ordered these organizer bands," says senior partnerships editor Francesca Cocchi Zabloudil. "They keep each set bundled together so they’re easy to grab for guests and don’t get mixed up in storage."
Reidea S4 Electric Candle Lighter
"I’ve officially had enough with flimsy matchsticks that can’t even stay lit for long enough to light a candle," explains Bender. "Several colleagues love their electric lighters, so I finally decided to cave and get one of my own." One that caught her eye is this one from Reidea, which currently boats over 27,000 five-star ratings for its efficiency. "Beyond digging how efficiently it lights (even next to a breezy window), I also appreciate the safety features it includes — a safety lock and automatic shut-off in ~10 seconds — to prevent any accidents."
Grady’s Cold Brew Iced Coffee Concentrate Bean Bags
Another Amazon essential Bender loves? These Grady's coffee bean bags. "Grady’s Cold Brew concentrate has been a standby in my apartment for years, so it’s nice to have a shelf-stable 'bean bag' option that I can customize to my own strength preferences," she notes. "I personally adore the smooth chicory notes that come through, as well!"
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.