The secret is out! Amazon has finally announced the dates of summer's biggest sale: Prime Day 2024. The retailer is holding the two-day shopping event on Tuesday, July 16 and Wednesday, July 17.
This year marks the retailer’s 10th Prime Day, which makes us think there will be even bigger savings than previous years. While you still have a few weeks to wait, Shop TODAY is giving our viewers a peek at early Prime Day deals that you can shop as early as now. To help you get ready to save, editorial director Adrianna Brach joined the 3rd Hour of TODAY to share everything you need to know about summer's savings event, including revealing early deals up to 73% off on home essentials, linen-blend clothing and more.
If you're like us and ready to shop right now, we have all of the details and discounts to hold you over until Amazon’s July Prime Day. Below you can shop deals from KitchenAid, Ring Doorbell and more — all starting at $4.
Deals seen on TODAY | Deals $25 and under | Deals $50 and under | Deals over $50
Deals seen on TODAY
KitchenAid Ribbed Soft Silicone Pot Holder (Set of 2)
Brach says you’ll want to look out for deals on home basics this Prime Day, like these pot holders from KitchenAid which are under $10. They come in a pack of two and feature two sides: one is a 100% cotton fabric for padded comfort and the other is silicone for a secure grip. Plus they’re heat-resistant, waterproof and easy to clean, says the brand.
Lioness La Quinta Pants (Cream)
Women’s suits have been a huge trend this year, says Brach. Shopbop is holding early Prime Day deals that you can enjoy right now. The brand says the pants made with the same linen-blend fabric, so you can expect them to be light and breezy for the summer. You can grab them for 30% off in green and brown, too.
Lioness La Quinta Blazer (Cream)
For a suiting moment, you can grab the matching blazer, or wear alone with a pair of jeans. According to the brand, the blazer is made of linen-blend materials making it a great layering option for any season. Ahead of Prime Day, you can score it for under $50. Plus, it’s available in other color options: greenand gray.
Ring Video Doorbell
It’s no surprise that Amazon devices will be on sale during the two day savings event, but you can grab the bestselling video doorbell right now for under $50. The doorbell allows you to view your front door step and hear and speak to visitors, all from your smart phone or tablet, says the brand.
Keurig K-Mini Single Serve K-Cup Pod Coffee Maker
If you’re looking to get a head start on back-to-school shopping, Brach says this single-serve coffee machine is only five inches wide, making it ideal for college dorms, office desks and small countertops. According to the brand, it can brew up to a 12-ounce cup of coffee in minutes. Even better? You can score it now for 40% off.
Hoover ONEPWR Evolve Pet Elite Cordless Vacuum
Hoover is a tried-and-true brand, says Brach, and this cordless vacuum weighs under 10 pounds and features four-speed types that can be used on different types of floors. And you don’t have to worry about hair being caught in the brush, as the brand says it features a tangle guard. If you’re hoping to grab a new vacuum for Prime Day, you can get a head start and grab this option for 43% off.
Early Amazon Prime Day deals under $25
Wet n Wild Mega Glo Makeup Stick
Wet n Wild doesn't neglect quality and cost with each of their products, and their Mega Glo Makeup Stick is a perfect example/ We love that it is filled with skincare to enrich the skin with hydration, and has a buildable, cream-to-powder formula for swift blending, high pigment and a satin finish.
Hilxury Gold Chunky Hoop Earrings Set
Dress up your favorite summer outfits with these trendy earrings, which come in a set of three. They feature a stainless steel post and are plated with 14 karat gold, making them suitable for sensitive ears, says the brand.
SUPRUS Electric Lighter
Ditch your old match for this electric lighter. Standard matches can have difficulty lighting and/or might burn our fingertips, but this electric lighter puts all of that at bay with its automatic on/off button, safety lock switch and long design. Campfires, candles and more will be easy to light this summer!
Elegant Comfort Satin Pillowcase (Set of 2)
These satin pillowcases can help maintain your hair and prevent acne and fine lines, says the brand. They come in over 20 colorways, and right now, you can grab a pack of two for only $7.
BS-MALL Makeup Brushes 10-Piece Set
Upgrade your makeup brushes with this 10-piece set, which is currently on sale for 50% off. The bristles are made with premium synthetic fiber bristles comes and it includes everything you need, from foundation application to eyeshadow blending.
Maybelline Lash Sensational Sky High Washable Mascara
This mascara equally volumizes lashes as it does length. And according to the brand, lashes should feel lightweight and full thanks to its lush formula (e.g. bamboo extract and fibers). Just use the flexible wand from root-to-tip to coat every lash.
QINLIANF Wall Charger and Surge Protector
For those living in apartments or small spaces, you know the challenge of finding multiple outlets. While there are extension cords, not all are attractive. But that's where this pick enters the picture. According to the brand, it plugs seamlessly into wall and provides enough space for multiple gear without the unappealing clunks, and has space for USB and standard plugs.
Julep 101 Eyeshadow Stick
This eyeshadow stick adds a quick wash of color to the lid, and is just as easy to blend as it is to apply. Use your fingertips or a brush to spread the color across the lid. It is just as pigmented as it looks!
KitchenAid Albany Mini Oven Mitt (Set of 2)
Reviewers say they love the style of these oven mitts and provide safety without the bulk. According to the brand, they can withstand heat up to 500 degrees, and they're machine washable. Grab them while they're nearly 50% off!
Ofeefan Flowy Summer Tank Top
This casual, loose-fitting tank comes in over 20 shades and patterns, including a pretty eyelet design. At $12, you’ll want to grab multiple!
Zeagoo Crewneck Slim Fitted T Shirts
If you're looking to stock up on summer basics, this slim-fit tee is only $12. It comes in multiple colorways and made with 5% spandex. Plus you can score an additional discount with a 20% off coupon.
UltraPro 25 Ft. Outdoor Extension Cord Power Strip
Whether you're working on home upgrades or need to power entertainment on your patio, the brand says this 25 foot extension cord is made to be durable and weather-resistant. Score it now for 29% off.
Bed Head by TIGI Extra Hold Hard Head Hairspray
Keep hairstyles in place with Bed Head's Extra Hold Hard Hairspray. Just a spritz should keep strands in place with hold and control. The brand also says hair should also be left with a natural shine finish.
Nizoral Anti-Dandruff Shampoo
Combat stubborn dandruff with Nizoral's Anti-Dandruff Shampoo. It contains 1% Ketoconazole to control flaking, scaling and itching overtime.
Tessan International Plug Adapter
If you're traveling internationally this summer, you'll want to make sure you pack an international plug adapter. According to the brand, this option can be used in over 150 countries, including the UK, Japan, China, Australia and more.
KitchenAid Tilt-Head Solid Stand Mixer Cover
Keep your coveted stand mixer safe from dust and other damage with this KitchenAid cover — it even features a pocket to hold accessories. Prime members can save an impressive 61% off.
Aokosor Dressy Short Sleeve Shirt
The sheer sleeves of this top gives it chic touch for any casual outfit. It comes in tons of colorways, allowing you to pair it with jean shorts or trousers. In addition to it’s discounted price, Amazon is also offering a 30% coupon that you can apply at check out.
INIU Portable Charger
A dead cellphone battery can be stressful. This bestselling portable charger has a slim design and can charge a phone from zero to 78% in just an hour, says the brand.
Roku Express
According to the brand, this streaming device hooks up to your TV — sans power adapter. It has a compact design, making it perfect for traveling, too.
Medix 5.5 Retinol + Ferulic Acid Age Rewind Body Cream
This Shop TODAY Beauty Award winner is currently 24% off! According to the brand, the body cream contains retinol, shea butter and Vitamin E to help reduce the appearance of fine lines and crepey skin, while providing hydration.
Roselinlin Short Sleeve Tunic Tops
Reviewers rave about the comfort and style of this versatile top, which they note that it can be dressed down with jeans or paired with trousers for a dressier look. It comes in tons of patterns including florals, stripes and plaid.
Vera Bradley Medium Cosmetic Makeup Organizer Bag
This medium size cosmetic bag from Vera Bradley has two compartments to help keep your essentials organized. You can score it for 50% off!
Weweya Pillow Slippers
Besides visual appeal, your shoes should also be comfortable. And these Weweya Pillow Slippers don't neglect either with an adorable strappy buckle and soft EVA material for the sole.
Neck Fan
It’s hot out there! Keep cool this summer with this portable neck fan, which you can grab for 32% off. According to the brand, it features turbo fans to keep you comfortable and up to 16 hours of runtime on a single charge.
Coface Womens Orthotic Flip Flops
If you’re looking for a pair of comfy flip flops, these sandals offer arch support and feature adjustable straps for a customized fit. The brand says you can expect relief from back pain and foot issues such as plantar fasciitis.
Lifewit 100L Laundry Basket with Lid
While it may no longer be the season for Spring Cleaning, it is never too late to upgrade your cleaning supplies. This laundry basket is one to consider, offering a lid and removable hamper for swift transfer to the laundry room.
Early Prime Day deals under $50
Comfort Spaces 4-Piece Cooling Sheets
Attention hot sleepers: These cooling shoots are made with moisture-wicking fabric to help disperse heat and sweat from your body while you sleep. The sheet set comes with a flat sheet, fitted sheet and two standard pillowcases.
RGVOTA Portable Charger
You'll most likely be traveling this summer. As your exploring new heights and visiting new cities, you might not be close to any outlets. Be prepared for the unexpected with a portable charger. This pick has multiple ports for the whole family to use. After all, a dead battery can sometimes ruin the adventure.
SOPPYCID 12Pcs Reusable Water Balloons
These water balloons are both fun and environmentally-friendly. Standard water balloons only have a one-time use, but these can be used multiple times but just filling up and closing the silicone balloon.
Echo Dot Kids
The echo dot gets a cute makeover in this kids edition! According to the brand, little ones can interact with Alexa and ask it to play music, read them a story and more. Ahead of Prime Day, you can grab it at 53% off.
Modern Threads 6-Piece Towel Set
Add a bit of luxury to your bathroom with these 100% cotton bath towels, which the brand calls "ultra plush." The set of six towels originally comes with a $90 price tag, but Prime members can score them for under $30.
PrettyGarden Summer Knit 2-Piece Set
You'll look effortlessly stylish in this chic yet comfortable set. According to the brand, it's made of soft fabric with 7% elastane. Wear it to dinner, around the house or make it your new travel outfit.
SHAPERX Women’s Shapewear Bodysuit
This shaping bodysuit went viral for a reason. Other than providing seamless shaping across the abdomen and waist, the bodysuit also provides lift and support in the chest. It essentially enhances your body's natural shape, and can be worn on its own or underneath your favorite blouse or dress.
Kate Spade New York Botanical Stripe Kitchen Towels (Set of 4)
These kitchen towels from Kate Spade will add a pop of luxury and style to your kitchen. According to the brand, they're made of 100% cotton and won't transfer lint to dishes.
Wavytalk Hair Dryer
Right now, you can grab this bestselling hair dryer at 42% off. The fast-drying hair dryer comes with three attachments, making it suitable for all hair types, says the brand.
Pure Daily Care NanoSteamer Large 3-in-1 Facial Steamer
Facial steaming can have a number of benefits, from opening the pores to refreshing the face. Use this kit to upgrade your skincare routine as it has multiple instruments, modes and more to enhance your experience.
Niupipo Pickleball Paddle Set
The pickleball craze isn't going anywhere and whether you're a seasoned player or new to the sport, you can grab this paddle set for nearly 60% off. It comes with two pickleball paddles, four balls and a carrying case.
Early Amazon Prime deals over $50
Amazon Fire 7 Kids Tablet
Prime members can save 50% on the Fire 7 tablet for kids. According to the brand, this tablet has a "kid-proof" case and up to 10 hours of playtime.
Lush Decor Royal Empire Reversible 3-Piece Cotton Quilt
Coming in six colorful patterns, this cotton quilt bed set will spruce up any bedroom in your home. Reviewers say the fabric is extremely lightweight, making it perfect for warmer nights.
Lasko Oscillating High Velocity Tower Fan
Now that summer is heating up (literally!), it is time to cool down with a powerful fan. We love this find from Lasko, as it provides a powerful and adjustable speeds to quickly cool areas. It also oscillates so that every corner isn't left behind.
Silonn Countertop Ice Maker
This bestselling ice maker can provide up to 26 pounds of ice per day and make a single batch in just six minutes, says the brand. Also, it features a compact design making it easy to place on your countertop.
Azeus Air Purifier for Large Rooms
According to the brand, this air purifier can reach up to 1076 square feet and will remove allergens and pollutants such as dust, pet dander, smoke and more. It's currently available for 20% off.
Sleep Innovations Cooling Memory Foam Mattress Topper
If you’re looking to add extra comfort to your mattress, this gel-infused memory foam topper provides cooling relief to help you stay comfortable throughout the night, says the brand. Prime members can enjoy it at a discount right now.
Foreo Luna Mini 3 Bundle
Don't miss out on 58% savings off Foreo! Right now you can score this skin care cleansing gadget bundle for just over $100. It comes with the mini facial cleansing brush and two travel size cleansers.
Amazon Eero 6 Mesh Wi-Fi System
We don't always have time for waiting and buffering. So bring fast Wi-Fi anywhere in your home with the Eero 6 Mesh Wi-Fi System. The brand says it optimizes your space so you can have wifi speeds up to 500 Mbps to stream, game and more with ease. Plus, it walks you step-by-step and can be connected to your Alexa. Score!
Amazon Fire HD 10 Kids Pro Tablet
This tablet is designed specially for kids, so parents can rest with ease knowing that it puts safety first. For instance, the device has parent control features to monitor and manage screen-time, content access, download requests and many more. And another perk: With purchase of the tablet, you'll receive a 1-year subscription to Amazon Kids+ for them to stream their favorite movies and shows.
Insignia 50-inch Class F30 Series Smart Fire TV
You don’t have to wait until Prime Day to score deals on electronics, this Fire TV is marked down by 37%. According to the brand, it has a 4K high-definition resolution and built-in streaming.
HP Stream 14” HD BrightView Laptop
Although it might be summer vacation, it is never too early to start thinking about (and shopping!) school supplies. If they're in need of a new laptop, consider this one from HP. It has a clear screen, efficient power, multiple applications, fast response and other features to enhance their experience. Or, for those who work for home, this might be a good gift to yourself, too.
Apple Watch SE (2nd Gen)
You don't have to wait to save on Apple must-haves, this smart watch is 24% off! According to the brand, you can send and receive messages, track your fitness stats and so much more.
Shark AI Ultra Voice Control Robot Vacuum
If you're looking to upgrade to a robot vacuum, this Shark option is 50% off right now. According to the brand, it has a powerful suction that can clean hair and debris from multiple surfaces, including carpet.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.
