Arif Durrani

EXPERTSOURCES is ‘where journalists find people with expertise.’ Use www.expertsources.co.uk if you’re : Ø  A Journalist or Media Professional looking to increase your opportunities by quickly and easily finding real experts in real time; Ø  An Expert looking for the potential of gaining media exposure to further enhance your reputation, and revenue; www.expertsources.co.uk EXPERTSOURCES – ‘Where Journalists find People with Expertise.’ #Publicity #Media #MediaProfessionals #Journalist #Journalists #MediaExposure #Revenue #PR #PublicRelations #Expert #Experts #Charity #University #Business #Journalism #Editorial #Podcast #Vlog #Magazines #TV #Radio #SocialMedia #ROI #Business #StartUp #Entrepreneur #Success #BusinessSuccess #Revenue #YourDream #Reputation #Journalism Photo by Carlos Gil on Unsplash

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Are you a media professional constantly in need of finding the right expert to corroborate your work? www.expertsources.co.uk EXPERTSOURCES is an online platform ‘WHERE JOURNALISTS FIND PEOPLE WITH EXPERTISE’. We have over 7,700 Media Members representing every branch of the media; from regional, national and international TV, radio, newspapers; trade & monthly magazines, conference organisers, blogs & podcasts. Join here in less than 20 seconds FREE OF CHARGE https://lnkd.in/gWTuBX5 and search with keywords related to your topic to find matching keywords from the expert profiles, and then contact those directly when there’s a match! If you’re an expert wanting to further enhance your reputation, and wanting to increase your revenue through potentially gaining valuable media publicity join here https://lnkd.in/dbnVv_m at a greatly reduced fee.  If you’d prefer to pay us via bank transfer, contact us on the Contact Us page https://lnkd.in/dNqkfNh3 USEFUL LINKS: 🌸 Watch Founder Bob Mills in an interview talking about ExpertSources https://lnkd.in/gBJZyHs 🌻 Testimonials by previous and existing Media & Expert members https://lnkd.in/gzxMcmN 🌼 Search Advice - https://lnkd.in/dzPiP74 🌷 Who’s Searching https://lnkd.in/dqWTe9k #Publicity #Media #MediaProfessionals #Journalist #Journalists #MediaExposure #Revenue #PR #PublicRelations #Expert #Experts #Charity #University #Business #Journalism #Editorial #Podcast #Vlog #Magazines #TV #Radio #SocialMedia #ROI #Business #StartUp #Entrepreneur #Success #BusinessSuccess #Revenue #YourDream #Reputation #Journalism Photo by Dan Dumitriu on Unsplash

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"Advertising is a potent tool and now is the time for us all to step up, recognising the urgency of the climate crisis and the need to get ahead of disinformation. When information is delivered in a way that resonates with the audience, it can drive positive change. We can do three things: safeguard the public against misinformation by reaching them with a positive message, reframe by communicating the benefits of climate policy, or rebut misinformation with the relevant facts. The elections and the climate crisis will not wait, and neither can we. It’s time to act now," says Harriet Kingaby at ACT Climate Labs. Excellent piece c/o Sustainability Beat looking at why it’s important for climate communicators to help combat misinformation during the upcoming political elections. Well worth a read... 👇🏻 🌱 🗳️ https://lnkd.in/ehiCNDHw

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People Want real Change - Sunak v Starmer: Green groups call on broadcasters to ensure climate change features in TV debates: https://lnkd.in/eqxDwp3N #elections #UK #UKelections #TVdebates #climatechange

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The Reuters Institute Digital News Report is out today, which is always a key reference for me - https://lnkd.in/ek7APDHw It suggests more people are turning away from news because they're finding it depressing, relentless and boring, highlighting the role politics and politicians are playing in dragging it down. Interest in news has almost halved since 2015 in the UK. Lots of people say they feel increasingly overwhelmed and confused by the amount of news, and tired of how much focuses on politics. Women and younger people in particular say they feel worn out by it. Trust in the news is still lower than it was at the height of the pandemic. It improved slightly in the UK over the past year, but remains 15% lower than before the Brexit referendum 8 years ago. The BBC remains the most trusted news brand in the UK. Which is timely news, because you can get an insight behind the scenes at the BBC by joining our lunchtime event on Thursday next week, where we'll host by Julia Caesar, Senior Global Broadcast Editor at the BBC, to explore how businesses can leverage the power of broadcast news. Spaces will be limited, so register here - https://lnkd.in/eU-VqSED.

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Why gain a qualification in crisis communication. We talk to professionals who are not only qualified in crisis communication but are also Chartered Practitioners. First in the series is Chloe Chescoe Chart.PR, ACIPR, speaking from an agency perspective. https://lnkd.in/eP_8MSYi

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4 tips on writing effective memos for very busy people, by Laura Shields. She advises EU lobbyists, but her pointers are useful for anyone who has to persuade very busy people. 1. Do the "so what test" as you read. 2. Be ruthless about what you leave out. Your client won't need every detail. 3. Don’t replicate (copy and paste) text that you don’t understand. 4. Make it about the client (not the EU policy change or whatever). https://lnkd.in/gBTbRGGp #WritingTips

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About 7 million is the straw poll readership of the most favoured UK magazine. So… if your business was featured in such a magazine, what could it do for your business reputation and revenue from a free publication? But, how do you get a journalist to write up on your business? We at ExpertSources, www.expertsources.co.uk can help by getting you registered for over 7,700 regional, national and international journalists and professional media members to see your profile, and to be privy to contacting you directly! You would win by increasing your reputation, your revenue, but you would be helping journalists simultaneously by providing them with extra media opportunities with your expertise, to enable them to finish their work on or even before deadline. Media folk, join here FREE OF CHARGE https://lnkd.in/gWTuBX5 to find real experts easily and quickly. And Experts, if you can talk factually on any topic in any sector through your experience, career or education, and you could really do with a boost in revving up your business revenue by potentially gaining valuable media publicity, join here https://lnkd.in/dbnVv_m for a HUGELY REDUCED FEE. #Publicity #Media #MediaProfessionals #Journalist #Journalists #MediaExposure #Revenue #PR #PublicRelations #Expert #Experts #Charity #University #Business #Journalism #Editorial #Podcast #Vlog #Magazines #TV #Radio #SocialMedia #ROI #Business #StartUp #Entrepreneur #Success #BusinessSuccess #Revenue #YourDream #Reputation #Journalism   Photo by Seb Reivers on Unsplash

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A big thank you to Maja Pawinska Sims at PRovoke Media for covering the 2024 edition of my 'Reputation, Risk and Resilience' report, which I released yesterday. You'll find access links to an overview and to the full report in the comments. I'd love to hear people's views on these crucial, interlocking issues. If there is one sentiment that seems to have resonated almost universally it is this: that with the right mindset, preparation and action, leaders can use risk management, crisis preparedness and resilience-building as sources of huge positive value, rather than viewing them as irksome, costly insurance policies. I'll be running interactive primer sessions and practical deep-dive workshops, exploring how to apply the report’s findings to individual organisations. Just get in touch if you’d like to hear more. https://lnkd.in/eKGU5cT3 #trust #risk #resilience #reputation #crisiscommunications #publicrelations #pr #crisismanagement #riskmanagement #leadership #management #communications #business #marketing

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An interesting listen. While the 2014 Transparency of Lobbying, Non-Party Campaigning and Trade Union Administration Act has introduced some restrictions, lobbying still remains a largely self-regulated activity in the UK - simply because most lobbyists aren't covered by the ORCL. Well done to the Chartered Institute of Public Relations for shining a light on this issue and launching the voluntary UK Lobbying Register - next stop, legislative reform! #PublicAffairs #Lobbying

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In my latest Docs of the Month column (https://lnkd.in/ew-if2DF), I spotlighted two documents published in May by UK agencies seeking to stretch or revamp market access pathways for medtech in the country: > Statement of Policy Intent: International Recognition of Medical Devices ( Medicines and Healthcare products Regulation Agency) https://lnkd.in/eguM4B7m > Building an Integrated, Rules-Based Medical Technology (Medtech) Pathways: Engagement on Proposals (NHS England and the National Institute for Health and Care Excellence) https://lnkd.in/enkSF9sR Docs of the Month highlights items captured in Market Pathways Document Depot, our growing database of global medtech regulatory, reimbursement, and policy documents, including guidance, regulations, white papers, and more. https://lnkd.in/d35Y4_h #medtech #UK #regulations #NHS #marketaccess #harmonization

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There are few whose names are more synonymous with the UK #PR industry than Matthew Freud. He pretty much invented the concept of networking... Anyone in our industry - or with an interest in politics, the cult of celebrity or the power of the media - should listen to this podcast from When it Hits the Fan with David Yelland and Simon Lewis (you can find it on BBC Sounds). There's so much to unpick, but one fascinating claim Freud makes is that reputation - which the PR function is responsible for - can increase the value of a business by 50%. He argues that if you have two identical, publicly listed companies but one is more 'widely admired' than another, it would command a 100% premium. A powerful statistic. Why don’t PR or communications budgets reflect this? We’ve tended historically to be the poor relation to marketing in terms of spend. Reputation should be the biggest priority for the C-suite; whether that's ensuring the workforce (internal comms) is clear on the values and vision of the business; or sending out the right messages to the market. Also, a good reputation means current and prospective customers will respect, value and aspire to connect with the business. You don't have to be a celebrity or politician to care about reputation - every business should be ensuring that everything they do reflects the values they want to adhere by - whether that's through their #ESG reporting, their #socialmedia community or their #mediarelations. Does the PR industry have a reputation crisis of its own?

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More than a year ago DC Thomson's data journalism team started its research into the health of our high streets in Dundee, Aberdeen, Inverness and Perth. That research involved the launch of bespoke trackers for each city, tracking the vacancy rates and the mix of businesses fighting for survival in our city centres. And last night the team went one step further with a special High Street Summit held at DC Thomson's HQ in Dundee city centre. Hosted by The Courier editor David Clegg it saw presentations from DC Thomson's head of data journalism Lesley-Anne Kelly and Matt Colledge who led successful transformations in Altrincham and Stockton. Those were followed by a panel debate and audience Q&A involving council leader John Alexander, academics and business owners. It made for a hugely informative evening where the passion for change was palpable. But the complexity of the problem, the need for swifter action and the need for everyone - the council, the public, universities, and businesses to work as one - also shone through. The event will be followed by extensive coverage (including the results of our own exclusive survey which asked more than 500 Dundonians their views on the city centre) in print and online in The Courier soon. And one final plea. This type of journalism, where our teams are not only investigating issues but playing a central role in creating public debate and change, can only be funded by you - the readers and advertisers. That's why taking out an individual or corporate subscription to our titles is so important not only to our journalists but also to our entire community. #highstreetsummit #datajournalism #retail #business #dundee

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‘You can’t really measure the impact of PR’. I hear that said so often that sometimes even those of us working in the sector can be at risk of internalising that belief. Which is why it’s so uplifting when a client takes the time to write in on a Friday afternoon to say ‘the result of the press coverage [that Rostrum generated] is a 25% increase in website traffic and a 50% increase in form completions’. That’s a measurable return on investment from your PR programme.

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PRmoment Leaders update: We've just launched the PRmoment Leaders In-house Programme for people working in comms roles in the corporate world. The new programme starts in September, alongside our separate agency-side one. It includes the same 11 core elements that enable people to learn from industry experts, to network with peers in similar roles and to prepare for leadership roles. Focus and content are the key differentiators. Our new programme features industry experts delivering masterclasses on topics that address the specific challenges and opportunities faced by comms people in client-side roles. I explain why we've launched the programme below. Let me know if you'd like to hear more...

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