Hannah M.

Privacy regulation. Cookie deprecation. ID signal loss. It's a complicated time to be working in programmatic with a seriously shifting landscape. Clear Channel UK spoke to 10 industry figures at the coalface of programmatic DOOH about the benefits marketers are seeing in their approach for adding the channel to their digital strategies. From Cookies to Cohorts in Context, a free new report with expert analysis is out now 👇 https://okt.to/jyWdLZ

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Elevate your analytics game with our Google Analytics 4 advanced courses! Designed for experienced users looking to deepen their understanding of GA4, these courses delve into advanced techniques for Acquisition, Behavioural Conversion and Retention Analysis . Join our Jellyfish Training and unlock the full potential of your analytics data. https://lnkd.in/eKcC_dPm #AdvancedAnalytics #DataInterpretation #JellyfishTraining #GA4

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A slightly risqué case study for this Wednesday morning, but check out our work on Social Amplification for LoveHoney! We drove a 6% higher conversion rate and a fantastic 0.22% CTR using Social Amplification. Read all about how we got these results below. If you want to learn more about what Social Amp is and how it can grow your brand, comment below ⬇

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Specialist content is necessary for your specialist B2B customers, but it’s also prioritised by AI-driven search engines. Many marketers are getting their content in place, ready for Generative Engine Optimisation – GEO. Make sure you’re ready for the future of online searching with content that’s useful, authoritative and focused on helping answer the key questions. https://ow.ly/jqUi50RIfZv

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Specialist content is necessary for your specialist B2B customers, but it’s also prioritised by AI-driven search engines. Many marketers are getting their content in place, ready for Generative Engine Optimisation – GEO. Make sure you’re ready for the future of online searching with content that’s useful, authoritative and focused on helping answer the key questions. https://ow.ly/jqUi50RIfZv

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This week in #DMACouncils... All about definitions: What makes B2B sexy? How do you support media agencies and owners? Can the UK be an AI leader? And could you give? Account Based Marketing is Based Our #B2B Council is focusing on what makes B2B unique - it's the razor's edge you walk in managing client experiences. You don't manage a portfolio of millions of prospective customers, but ten or twenty. It's more than personalized, it's personal, and that, to me, is exciting. We're looking at how we can support emerging talent in the B2B space. DM to get onboard at this crucial time! Let's Media-te Together With Hattie Whiting and Tim Samuel, the Media Council is reshaping itself in the image of media agencies and media owners and pursuing my favourite solution to big problems: Bringing people together. We're asking what the challenges and opportunities are with so many new advertisers in the TV space and the interest explosion in real-life experiences, like the #Outernet. Now's the time to get together (at least it will be in early July). Bridging the Wild West and Over-regulated Rest The wilderness of Brexit, post-pandemic slump, and lack of collective power (having left the EU) make it difficult for the UK to lead #AI governance. However, the UK's regulatory heritage and capacity for creativity can situate it as a location for innovation, as the bridge between the wild west of the U.S. and the over-legislated China. IP, Data, and Contract law provided sufficient coverage for the internet, search engines, and social. They are the foundation of an ethical approach that fosters creativity and innovation. The same issues that plague AI and LLMs plagued all of these innovations. Regulation and marketing need to rely on the fundamentals for a successful future; customer-first always, respectful of data & privacy, creative in strategy, and clear in communication. It's a complex but exciting moment in all industries, that demands the best of our empathy and focus on people. Great to be a part of the DMA (Data & Marketing Association) UK in hosting the evening. Many Hands, Light Work A good friend from Golley Slater Cirencester is taking on a Costwolds Challenge tomorrow in support of Tia's Wings. A charity ensuring children who need air transfer services get the support they need. If you can spare a note, join me in giving. https://lnkd.in/ehfgnZAe

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What is Mantis from Reach plc and Reach Solutions? Can it help your marketing? (I hear you ask 🤔) PM me to learn more.... #digitalmarketing #reachsolutions

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When we first started SmileCRM many years ago, we were a pure play #telemarketing solution. However over the last few years our customers have moved into more of a multi-channel approach and so we have moved to support these #agency requirements. While not at the absolute limit of what we can support, the details below are certainly getting up there. So if you are struggling with your #emailmarketing and #telemarketing not really "joining up", then you should have a chat with us about our offering. SmileCRM - Empowering telemarketers to talk more https://lnkd.in/eRc3Fp2F

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📊 Are you getting the most out of GA4? Hallam have launched an online course that will help you get more from Google Analytics 4, empowering you to generate more useful reports that drive better decision making. The first event takes place on Tuesday 9th July, and is available as a half-day session, delivered via a virtual classroom and led by our Head of Insights, Jonathan Catton. Register your interest here >> https://lnkd.in/eZwFMN2F #GA4 #DataAndInsights #GoogleAnalytics

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Here’s a little case study of a recent Lead-Gen campaign we ran for one of our clients! Why run Lead-Gen? Great tactic to guage hype/potential demand surrounding your brand or product. 🔥 Very cost effective as these often don’t require any elaborate creatives (sometimes just a logo can do the job). 💸 Number of signups are an excellent signal of future potential demand and can inform budgetary decisions at the very beggining of your product cycle. (Also great to get that extra 10k from your client) 💰 One of the most non-invasive, mutually beneficial ways to collect first party data from high intent costumers. 🤝 Create a direct line of communication with your most loyal costumers through newsletters which can really help with organic, word of mouth brand growth. 📡 Doesn’t just give you an solid retargeting pool at the beggining of your product cycle but can also create an excellent data point to be leveraged and used for Lookalikes modelling. 🎯 If you think your product offering is extremely unique, your brand name carries weight (which was the case for us). I would 100% recommend Lead-Gen campaigns! 🏅

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Wondering about changes in advertising representation? 🤔 Catch up on our recent webinar #OOH - The Inclusive Channel, led by Clear Channel UK's Head of Sales - Out of Home Agencies, Caroline Forbes, & Senior Research & Insight Manager, Philippa Stanners. They discussed: 👍 Why it's important for brands to prioritize inclusivity✨ The role of OOH in fostering an inclusive environment 👀 Tips on integrating inclusivity into the planning process Watch the 30-minute session for key insights & takeaways! Click here: https://okt.to/Epmeqx #InclusiveAdvertising #PlatformForBrands

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🌟 It was a honour to be invited to share insights at the latest Action Group for the Alliance of Independent Agencies this morning! 🎙️ I could speak about the power of GWI's data for hours, so it was a privilege to be given an audience to discuss retail trends that are shaping the consumer landscape across EMEA, alongside Shauna Moran and Fraser McAvoy 🛍️💡 Thank you to the Alliance of Independent Agencies for the invitation, and to all attendees for their time and thoughtful questions! 🤝 #RetailTrends #ConsumerLandscape #EMEA #IndustryInsights #AllianceofIndependentAgencies #SpeakerSpotlight

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Meeting search intent is crucial in content optimisation. Balancing Tone of Voice guidelines and industry regulations can be challenging when aiming to satisfy user intent 🔎 So how can brands successfully use AI to effectively deliver the information users seek while following content rules and restrictions? Tug Agency's Josephine M. tackled this very question at brightonSEO last month. If you missed her session or want to delve deeper into the topic, you can now watch it on demand 💻 #digitalmarketing #contentoptimisation #SEO

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Jack Myers, a renowned media ecologist and founder of MediaVillage in New York, shares compelling predictions about the transformative impact of AI and automation on our industry: 🤖 Rapid Automation: Within five years, Myers foresees over 80% of media planning and buying becoming automated. This shift will streamline operations but may reshape traditional roles in media agencies. 🔍 Implications for Marketers: By 2025, a significant pullback in media spending is expected as marketers navigate AI's implications. This period may lead to strategic adjustments and industry consolidation. 🤝 Consolidation Across Media and Agencies: AI-driven automation will drive rapid consolidation, merging creative and media functions. This integration will reshape industry dynamics and job roles. 🌱 Job Opportunities: Despite concerns, Myers believes young professionals will thrive in this evolving landscape, stabilizing job numbers after an initial disruption. 💡 Looking Ahead: Myers predicts a "rebirth" of the advertising business post-2026, fueled by AI and automation, offering new avenues for growth and innovation. Let's embrace adaptation, innovation, and strategic planning to navigate this imminent transformation in media and advertising 🚀 #MediaIndustry #AI #Automation #FutureOfWork #MarketingTrends #Innovation https://lnkd.in/g6gjbFez

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Did you know 45% of people say they are more likely to notice a catalogue sent in the post than a marketing email? If you're in the planning phase for your Christmas activity take a moment, grab a cup of tea and discover more fascinating more stats and benefits for catalogues in our blog. ➡️

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Today, on Earth 🌏 Day, we're reminded that protecting our planet isn't just a one-day event. It's a daily commitment. 🤝 Just like the ancient wisdom of "know thyself," true sustainability starts with understanding our impact. Let's avoid the pitfall of greenwashing – celebrating Earth Day without genuine action. This goes for individuals and companies alike. Here at OLIVER Agency, I'm proud to say we're taking a stand. As the recent #1 Sustainable Creative Agency according to Adgreen, we're committed to minimising our environmental footprint in every aspect of process & production.This creates a win-win for everyone – our clients, our team, and, of course, the Earth itself. After all, a healthy planet is the foundation for a thriving business community. #EarthDay #Sustainability #OLIVER #WinWin P.S. OLIVER's philosophy has always been "Better, Faster, For Less." Now, that is taking a whole new, enhanced meaning – less emissions for a better sustainable future but now! P.S 2 You can read the full report of We Are AdGreen here: https://lnkd.in/dF5pzZWe

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New Update - META Flexible Format. Ads include 'asset' GROUPS at the Ad level. Meta Ads' 'Dynamic Creative' is being phased out in favour of the 'Flexible' ad style. At the same time, Flexible Ads formats are now available to more accounts, including standard ad sets of the Sales type, with minor design and feature upgrades since their initial release in November 2023. One notable new feature of Flexible Ads is the addition of asset "Groups" at the ad level. Groups enable you to organise materials thematically and even assign distinct Destination URLs. Up to three groups can be created inside a single ad. These asset Groups make a lot of sense when we consider Flexible advertisements as a replacement for Dynamic Creative advertisements (which only allow for one ad per Ad Set). However, with standard campaign types that already allow for many advertising, the proper usage of asset Groups may not be as obvious. What are the benefits of Groups in Flexible Ads? Wouldn't it be better to develop separate adverts for different asset groups? This is not totally evident at the moment, so we may expect Meta to provide additional information and modifications soon.

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